Associate Director, Paid Search

Associate Director, Paid Search

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

The Associate Director, Paid Search is responsible for leading performance marketing initiatives towards client and company objectives. The Associate Director will manage and direct Performance Media teams, including Managers, Senior Analysts and Analysts. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

The ideal candidate must have strong team management, and SEM experience with knowledge of eCommerce being a plus. Our paid search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid search expert who is keen to submerge themselves into a number of projects.

Responsibilities

• Develop, manage, and monitor client service delivery executions of the assigned accounts
• Oversee process development and ensure best practices are in place
• Assures quality control of all media planning and implementation
• Prepare and present annual financial and staffing plans
• Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives
• Coordinate efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives
• Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Conduct performance reviews and career path plans
• Provide training to direct reports as needed
• Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group

Qualifications

• 5+ years of account management experience in online advertising, direct marketing, SEM, or e-commerce
• 2-4+ years of digital marketing preferred with desirable focus on search engines, display and/or social media
• 3+ years of successful team management experience
• Demonstrated understanding of online marketing principles
• Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging paid social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior level stakeholders
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $97,375 - $139,965, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/13/2026.

All your information will be kept confidential according to EEO guidelines.