Director, Brand and Creative

Position Overview The Director of Brand & Creative is responsible for defining, evolving, and stewarding the organization’s brand and visual identity across all channels and touchpoints. This role leads the creative and design function, ensuring a cohesive, modern, and effective brand expression across digital platforms, publications, content, marketing communications and video. The position manages a team of experienced individual contributors in Creative Services and is accountable for meaningful career development conversations, regular coaching and feedback. Responsibilities Set the creative strategy and vision for campaigns and organizational initiatives, leading the full design and creative function to deliver innovative, high-impact work that advances business objectives and strengthens brand positioning. Own and evolve the organization’s brand identity, serving as primary authority on brand strategy, standards, and governance, and ensuring consistent expression across all channels while allowing flexibility for different audiences. Develop and maintain design systems, templates and toolkits that enable scalable, consistent brand execution and support organizational efficiency. Collaborate with business and content strategy leaders to align brand expression with storytelling and messaging frameworks. Partner with production operations and visual production teams to translate brand direction into executable production standards, providing creative guidance for studio and non‑studio video, motion and multimedia content. Establish workflows that balance creativity, execution speed and governance, enabling efficient delivery of high‑quality creative work across priorities. Manage and mentor design team members while identifying and managing external vendors to augment expertise and support creative deliverables. Work collaboratively to tell the organization’s story in a clear, crisp and compelling manner across digital, video, print and at conferences. Proactively evaluate and recommend enhancements to in‑house production capabilities including audio/video studio and digital media capabilities. Qualifications Minimum fourteen (14) years of experience in brand, creative or design leadership, or an equivalent combination of education and directly related professional experience. Minimum two (2) years supervisory experience. Bachelor’s degree in Fine Arts, Marketing, Visual Communication, Media Arts or a related area of study preferred. Strong background in brand systems, digital design and cross‑channel creative strategy. Experience leading and evolving design teams beyond print or traditional graphic design. Proven ability to operate in complex, matrixed organizations. Strong collaboration, verbal and written communication skills. Experience in corporate, agency or in‑house creative environments. Strong experience with full Adobe Creative Suite, Figma and other best‑in‑class design software, including AI‑enabled extensions and workflows. Working Conditions Hybrid work environment with defined in‑person presence requirements. Extended hours and travel may be required. Compensation is based on location and includes a salary range: CO/FL/TX $134,400 – $260,400; IL/PA $147,600 – $286,500; MA/MD/VA/Washington, DC $154,400 – $299,600; NY/NJ $154,400 – $312,600. Other compensation may include discretionary bonus, overtime where applicable and benefits such as health, dental and vision insurance, 401(k) with company match, tuition reimbursement, commuter benefits and wellness programs. Equal Opportunity Employer FINRA is an Equal Opportunity Employer. All qualified applicants receive consideration for employment without regard to any legally protected category, including race, color, age, national origin, ethnicity, religion, disability, genetic information, military or veteran status, sex, or any other status or classification protected by state or local law. #J-18808-Ljbffr