Director, Spirits Brand Strategy & Growth

Select how often (in days) to receive an alert: Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here . View our Corporate Values and Mission Statement here. A Taste of What You'll Do Join Gallo to lead the strategy and execution of marketing for a complex brand or portfolio, setting the vision, goals, and three-year plan that drive P&L performance. You will partner with BU leadership and cross-functional teams to translate Brand Strategic Positioning (BSP) and OGSM into channel strategies, pricing decisions, and measurable KPIs, while adapting plans to market dynamics and competitive conditions. You will own channel and portfolio trade-offs, optimize investment across the marketing mix, and champion innovation that grows consumer preference across retail and on-premise. Building dashboards and business cases, you’ll present BSPs for senior approval, ensure budgets and contracts align with objectives, and act as a guardian of brand standards in market-facing teams and agency partners. Continuously evaluating Six Standards and go-to-market approaches, you’ll identify white spaces, recommend portfolio role changes, and actively manage self-cannibalization when it benefits long-term value. As a leader and coach, you’ll develop teams to think strategically and act Agile, teach channel expertise, guide creative platforms, and embed consumer empathy by spending time with customers and sales. You’ll mentor colleagues to elevate briefs, align stakeholders, and drive execution that balances short-term results with a 3–10 year brand vision. What You'll Need Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 10 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility. Required to travel up to 25% of the time in-market in order to perform job duties. Experience managing total P&L for a group of brands. Knowledge of the on-premise channel. Experience managing large A&P budgets with a diverse marketing mix. Experience managing a broad range of stakeholders & multiple external agencies. Ability to effectively manage competing priorities and operate with a sense of urgency. Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description. Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description. How You'll Stand Out Master's degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of Gallo Spirits BU experience reflecting increasing levels of responsibility. Deep understanding of the nuances in the on-premise channel. Proven ability to build credibility & excel in a global environment. Experience running networks of advocacy & influencer teams. Experience working in an agile environment. Beer or spirits industry experience. To view the full job description, please click here . We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview. The Fine Print The Company does not sponsor for employment-based visas for this position now or in the future. Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable. This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance. It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days. Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics. Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions). We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at View phone number on click.appcast.io. Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required. #J-18808-Ljbffr