VP - Marketing

Summary of Position/Purpose:

The VP of Marketing will lead the development and execution of the organization's marketing strategy, with responsibility for supplier marketing, brand marketing, digital marketing, demand generation, account-based marketing (ABM), graphic design, and public relations. This leader will play a critical role in accelerating growth, improving marketing effectiveness, and enabling commercial transformation in a fast-paced, private equity-owned environment. As part of the Marketing Leadership Team, this individual will report to the CMO along with the leaders of Digital Experience and Digital Product Content.

This is a highly digital, performance-oriented role with a mix of traditional marketing responsibilities. The ideal candidate will be well versed in paid search, organic search, marketing automation, ABM, lead generation, funnel conversion, and sales enablement, while also bringing a broad understanding of branding, advertising, public relations, supplier/co-op marketing, and the use of AI to improve productivity, decision-making, content development, campaign performance, and operational efficiency.

Essential Duties, Functions and/or Responsibilities:

• Develops the marketing strategy with input from key stakeholders across the business
• Manages and oversees the marketing budget, making critical decisions on marketing mix and performance
• Leads the day-to-day operation of the marketing team including prioritization, recruitment and development of the team
• Establishes key performance indicators for the team and communicates results on a regular basis
• In coordination with the CDMO, defines the brand strategy, brand guidelines, value propositions, and personas to inform marketing activities
• Manages the marketing plan and develops campaigns to increase awareness of the brand and our value propositions
• Develop and manage marketing calendar (launches, trade shows, campaigns, & co-marketing)
• Proposes and manages marketing research to measure brand awareness, customer satisfaction and customer experience
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Leads digital marketing automation program
• Owns demand generation strategy, including ABM, lead generation, lead nurturing, pipeline acceleration, and campaign performance across priority customer segments and target accounts
• Partners closely with Sales, eCommerce, Product, Supplier Management, and Commercial leadership to align marketing programs with revenue, margin, customer acquisition, retention, and share-of-wallet objectives
• Identifies and deploys AI-enabled tools and workflows to improve marketing productivity, campaign execution, content creation, analytics, personalization, and operational efficiency
• Builds a disciplined marketing operating rhythm, including clear priorities, scorecards, testing plans, budget accountability, and regular performance readouts to senior leadership
• Drives change management and marketing transformation initiatives, balancing speed, quality, accountability, and cross-functional alignment in a private equity-backed growth environment
• Works with the Sales team to manage the lead nurturing process, measuring the effectiveness of lead generation all the way to a sale
• Improves lead management processes by strengthening lead scoring, routing, attribution, conversion reporting, and closed-loop feedback with Sales
• Oversee creation and delivery of press releases, advertisements, and other marketing materials
• Other duties as assigned

Education and/or Work Experience Requirements:

• 8+ years of progressive marketing experience, including 5+ years of people leadership experience
• Proven experience leading B2B marketing programs, preferably in industrial distribution, electronics, manufacturing, supply chain, or a related technical product environment
• B.S. in Marketing, Communications, or related degree
• MBA is preferred
• Strong experience with marketing automation, ABM, lead generation, funnel management, and campaign performance optimization
• 2+ years of experience with brand management
• 2+ years of experience with public relations, advertising and graphic design
• Strong understanding of both digital and traditional marketing channels
• Experience with paid search, organic search and email marketing
• Strongly preferred: deep B2B experience with a bias toward industrial distribution and complex, technical, or SKU-intensive product categories
• Proven experience with social media campaigns and online marketing
• Demonstrated ability to use AI, automation, analytics, and marketing technology to improve team efficiency, campaign effectiveness, personalization, and decision-making
• Experience operating in a fast-paced, metrics-driven, private equity-owned, transformation, turnaround, or high-growth environment preferred
• Strong commercial orientation with the ability to translate marketing activity into measurable business outcomes, including revenue, margin, pipeline, customer retention, and customer acquisition
• Preferred work location: Dallas, TX, with ability to collaborate effectively across distributed teams and travel as needed
• Ability to manage multiple projects simultaneously, set priorities, and allocate resources to appropriately
• Technology experience with marketing automation, CRM, CMS, analytics/reporting tools, AI-enabled productivity or content tools, WordPress, Office365, and related platforms; Marketo experience preferred

Physical Requirements:

• Prolonged periods of sitting at a desk
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

This position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas.

TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.