Resort Communication Specialist (Full Time) - World Equestrian Center Ocala

Job Description

Job Description

Job Summary:

World Equestrian Center - Ocala is seeking a versatile and detail-oriented Resort Communications Specialist to support storytelling and content production across the resort. The Communications Specialist will play a key role in shaping and executing content across a diverse portfolio that includes luxury lodging, signature events, food and beverage, spa and wellness, retail, sports and resort experiences.

This individual will collaborate closely with cross-functional teams and operate under the guidance of the Senior Marketing Manager to deliver high-quality content and ensure cohesive messaging across all touchpoints promoting the property’s resort offerings.

Primary Responsibilities:

• Develop and write compelling brand-aligned content across multiple channels, including campaigns, blogs, long-form editorial, social media, website, digital and print advertising.
• Write and edit copies for advertising campaigns, marketing collateral, promotional materials, web pages, menus and other brand assets.
• Refine campaign content, ensuring messaging aligns with brand goals and drives measurable results.
• Manage an editorial content calendar and collaborate with other colleagues, teams and stakeholders to align content needs.
• Collaborate with the Senior Manager on resort marketing, assisting in all areas of content production to drive sales, engagement, traffic, awareness or other notable outcomes.
• Collaborate with teams to provide support with content and brand messaging as needed.
• Ensure content is up to brand standard and follows AP Style and in-house style guides
• Assist with creating, updating and maintaining website content and copy and optimizing SEO for search engines, including managing and updating content and editorial calendars.
• Audit content regularly, ensuring copy is optimized for SEO, GEO and other areas of opportunity.
• Conduct analysis of content marketing strategies, providing insights and recommendations to adjust accordingly, and present insights and recommendations for improvements to leadership
• Stay informed on industry and travel and tourism trends, as well as best practices in content marketing.

This job description in no way states or implies that these are the only duties to be performed by the associate occupying this position. Associates will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

Qualifications, Education, Experience, Skills and Abilities

• Bachelor’s degree in marketing, Communications, English or a related field.
• Minimum three years of experience in marketing, preferably within the hospitality or travel industries.
• Strong copywriting and content development skills with experience creating engaging, on-brand messaging for web, social, and digital campaigns.
• Excellent organizational and communication skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Working knowledge of digital marketing tools and content management systems.
• Must be able to work flexible schedules including weekends, nights, and holidays.
• Self-motivated team player with a proactive approach and strong attention to detail.

The World Equestrian Center is managed by Columbus Hospitality Management ; a company committed to providing quality service and memorable guest experiences in a positive and welcoming work environment. We are focused on supporting the needs of our team through our commitment to the family/work life balance and by providing development opportunities.

We are proud to be a Drug Free Workplace/EOE. All applicants will be required to submit to a background check prior to employment.