Director of Marketing

This position could be located at either Wauwatosa, WI or Radnor, PA Job Summary Reports into the Business Director of Construction & Consumer North America (C&C) and manages the Marketing organization and New Product Development for the C&C Business. Demonstrates active leadership in building and achieving the annual business plans for C&C NAM. Core responsibilities include category, portfolio, and brand management (including new product development and margin / mix management), marketing and commercial activation, the creation of selling tools / promotions, trade budget management, and market intelligence (competitive insights & market trends) to drive demand creation and market share growth for C&C North America. Manages trade show execution and industry event representation through robust commercial activation. Expands brand reach through PR, Digital, Social, and In-Store / Distributor activation. Drives the strategic planning process (SBP) and innovation roadmap for the Business Unit. Reporting into this position is a team of nine, including six direct reports, comprising of three Category Managers, a Marketing & Communication Manager, an E-Commerce Manager and a New Product Innovation Manager. Building culture and managing talent development is critical. The role will matrix to the C&C Global Mktg (SU) Leader and take work direction on strategic global priorities (brand guidelines, commercial activation, sustainability, claims & certifications, and NPD). The 5 production sites are Paulsboro (NJ), Dalton (GA), Conyers (GA) and Greenville (SC), and Temecula (CA). This role will work with the sites to drive NPD and margin / mix enhancements. The ability to lead within a matrixed work environment is critical to succeed in the role. Travel up to 40% may be required If you’re looking for an organization that prioritizes career growth and is committed to developing its talent in a collaborative team environment —this is your opportunity. At Arkema, you’ll be part of an organization that values its people. With plenty of training and advancement opportunities, you will be supported to thrive and grow within our global network. Our values guide how we work every day—not just what we say. Inclusion: Everyone deserves to feel respected, supported, and heard. Safety & Support: We prioritize safe work practices, proper PPE, clear procedures, and incident reporting without hesitation. Empowerment: Training is provided, expectations are clear, and learning is encouraged. Teamwork: Success here is built through communication, collaboration, and shared responsibility. Financials – 40% Owns the category & portfolio strategy for C&C North America to accelerate profitable growth. Leads day to day operations of the marketing department to support the delivery of the BU’s strategic and financial goals (includes margin / mix management, price, and new product development). Manages the marketing budget and adjusts as necessary to support in year BU financial delivery. Oversees portfolio health management (including SKU rationalization) and leads NPD / innovation pipeline management with accountability for market share and revenue realization. Achieves budgeted sales & EBITDA, aligned with new NBD actions during the ongoing year. Recommends pricing action based on market intelligence and MVC objectives for the Business Unit. Business & Marketing – 40% Portfolio management: ownership of stage gate, product launches, pricing, positioning, sales tool creation, competitive analysis and general sales support to achieve portfolio sales and profit metrics. Manages Marcom execution including; branding, packaging, public relations, events, advertising, trade shows, point of sale signage, videos, website and digital/social media activities. Develop and execute sales and marketing strategies for the Business Unit using knowledge of the Company’s capabilities, customers, competitors and industry trends. Owns Voice of Customer (VOC) initiatives and development / deployment of strategic plans to improve our performance. Proactively shares market insights, trends, and opportunities with the BU team. Manages lead-generation initiatives in partnership with Sales. Supports salesforce.com and lead generation tools to ensure that the leads progress through the sales funnel. Partners closely with C&C North America Sales team to create robust commercial activation plans (including promotions, selling tools, and owns the development of an annual commercial calendar). Works closely with legal, regulatory, and global teams to ensure compliance on brand guidelines, claims, certifications, formulations and packaging requirements in accordance with local regulations. Participates in key customer and selling opportunities to achieve BU objectives. Manages team performance within the C&C Marketing organization in alignment with the BU priorities. Supports New Business Development with robust customer launch plans & line review prep / support. Ability to propose and execute new CAPEX projects as needed to grow or make the business more productive – leveraging the Stage Gate and budget setting framework. Develops higher level relationships with customers through meetings and other industry interactions (e.g., trade shows). Leads the assessment of our product & market viability. Develops recommendations and is accountable for outcomes. Monitors new products financial results (volume, sales, and margin) and ensures effective execution of NPD strategy. Collaborates with manufacturing, supply chain and technical teams to set priorities and ensure resource levels are sufficient to successfully grow the business. Leads the development of marketing communication plans for the segment, working in partnership with the marketing communications team regarding broad communication plans, tradeshows, promotional events & activities (e.g., press releases, messaging, digital, trade shows). Operations – 20% Actively engages with Supply Chain to optimize working capital and drive top service to customers. Improves speed-to-market on commercial launches and ensure organizational readiness through product launch coordination (inclusive of pricing, supply chain, sales, and operations alignment). Ensure the highest standards are met at all times for HES compliance of given product lines. Leads the Market Manager’s in developing both strategic and operational plans. Manages strategy execution as well as the tactics and actions needed to drive forward (strong project management) Leads the team in conducting market/customer research, competitive analysis, and providing marketing support. Develops insights from data and analysis. Leads cross-functional initiatives to strengthen the overall business model in conjunction with R&D, technical service, manufacturing, operations and field sales. Demonstrates technical expertise and partnership in the development of new products. Oversees product specifications and documentation, including website and technical data sheets. Weekly, monthly and other ad hoc reporting. Minimum Qualifications and Education Required We’d love to hear from you! Arkema is committed to creating an inclusive workplace where everyone feels respected and valued. We welcome applicants of all genders, identities, backgrounds, and experiences, including veterans and candidates with military service. Minimum of 15 years of industry experience, with a broad operational knowledge of the business and proven leadership skills. Minimum 10 years of experience in marketing new product offerings, innovations and services, supporting customers and commercial teams. Strong project management skills with experience managing stage gates, CAPEX projects to budgeted targets and negotiating agreements with suppliers and other stakeholders Education and area of focus Minimum of bachelor degree; MBA preferred. Excellent leadership, analytical, and motivational skills. Proven financial and marketing analytical skills. Strong working knowledge of Supply Chain and the ability to drive commercial excellence through go-to-market strategies & enhancements. Excellent verbal and written communication skills. Excellent time management and organizational skills. HES Requirement – All Jobs Supports the site HES policy and complies with all regulatory and internal requirements Participates in HES activities provided by site management and Arkema Inc. (e.g., Behavioral Base Safety, SafeStart, etc.) Supports and promotes the reporting of all health, safety, environmental, near‑miss, accident or injury incidents Physical Demands/Working Conditions Must be able to remain in a stationary position 50% of the time Moves equipment weighing up to 57 pounds Positions self to install, demo and test product Ability to travel (domestic + international) up to 40% of the time. Travel may include trade shows, industry events, customer meetings, training, job site visits, and international to support business objectives #J-18808-Ljbffr