Director of Marketing & PR

Compensation Type Yearly Highgate Hotels Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. Location Inspired by the human condition in its many forms, E11EVEN Club Hotel & Residences were created to promote an exclusive, personal and self-curated way of being. At the Residences, choice surrounds you all day long.Whether you jetset or prefer to reset, these residences offer moments and experiences that speak to each individual’s taste and preference. Located within the creative and thriving metropolis of Miami, E11even Club Hotel & Residences perfectly reflect the vibrancy of its surroundings, people and culture.So reimagine yourself here and get to the essence of what living your way, is truly all about. Overview Step into the spotlight at E11EVEN Club Hotel and Residences, where bold luxury meets high-energy lifestyle. As Director of Marketing & Public Relations, you’ll be the visionary behind campaigns that captivate, convert, and elevate our brand to iconic status.This role demands a dynamic leader who thrives on autonomy, blends creativity with strategy, and understands how to turn insights into impact. You’ll set the big-picture vision, building relationships, leveraging guest data, and anticipating market trends, while executing flawlessly at the tactical level, optimizing campaigns, analyzing performance, and driving measurable results. If you’re ready to craft narratives that resonate globally, ignite brand awareness, and position E11EVEN Club Hotel and Residences as the ultimate destination for luxury seekers, this is your stage. Responsibilities Lead with Creativity and Precision: Design and execute integrated marketing, communications, and social media programs that capitalize on unique, newsworthy opportunities while leveraging unexpected moments to amplify brand visibility.Strategic Planning: Develop and manage quarterly marketing goals, integrated strategies, and calendars focused on expanding brand awareness, driving engagement, and increasing bookings.Event Marketing Excellence: Curate a dynamic event strategy aligned with quarterly objectives, blending local programming and strategic brand partnerships to deepen audience affinity.Media & Community Relations: Build and maintain influential relationships with media and community leaders; host press visits, assist with photo shoots, and serve as the hotel spokesperson when appropriate.Content & Social Media Leadership: Create and execute a robust content strategy across property websites, social channels, advertising, and email campaigns, including organic and paid initiatives.Market Intelligence: Stay ahead of market trends and implement changes that ensure the property remains relevant and competitive.Cross-Department Collaboration: Partner with department heads and business leaders to align marketing and programming recommendations with operational goals.F&B Marketing Integration: Work closely with Food & Beverage teams to drive traffic to outlets through targeted campaigns and activations.Strategic Partnerships: Forge alliances with local brands and businesses that complement the hotel’s luxury positioning.Brand Integrity: Ensure all communications reflect and reinforce the property’s brand identity and high-energy luxury lifestyle.Reputation Management: Act as a strategic advisor on communications, monitoring public sentiment, managing issues, and leading crisis response when necessary.Community Engagement: Oversee CSR initiatives, internal communications, and VIP guest activities with a strategic, brand-aligned approach.Paid Media Execution: Collaborate with corporate eCommerce teams to plan and execute paid social campaigns targeting global guests and local audiences.Visual Storytelling: Organize and oversee photography and videography sessions to ensure premium assets for media, digital platforms, and collateral.CRM & Email Marketing: Maintain regular contact with past guests through email marketing and CRM tools in coordination with corporate teams.Digital Presence: Ensure all web assets—including websites, microsites, and landing pages—are current and aligned with business objectives.Sales Collaboration: Partner with Sales leaders to develop awareness campaigns and impactful sales materials.Budget Management: Oversee the marketing budget in collaboration with the Director of Sales & Marketing, ensuring optimal ROI.Influencer Engagement: Build and maintain a roster of influencer's, brand ambassadors, and content creators; identify hosting opportunities aligned with quarterly goals.Performance Reporting: Deliver monthly reports on marketing plans, campaigns, and KPIs to leadership and stakeholders.Event Support: Assist with activations and special events that reinforce the property’s luxury positioning.Other Duties: Perform additional responsibilities as requested by management to support the success of the property. Qualifications Ability to create newsworthy events, develop compelling story ideas, and execute successful media pitches.Minimum of 3 to 5 years of progressive experience in Marketing and Communications, with hospitality industry experience essential.Proven track record in developing and implementing marketing strategies for individual hotels, including measuring ROI and KPI performance.Strong presentation and communication skills, with proficiency in creative tools such as Photoshop, Adobe Illustrator, Premiere, and After Effects.Demonstrated ability to build and maintain relationships with internal stakeholders (General Manager, Director of Sales, Director of Revenue, Regional Team) and external partners (media representatives, PR firms).Highly creative mindset with the ability to organize exclusive, brand-aligned events.Expertise in social media marketing and content creation across multiple platforms.Ability to thrive in a fast-paced, high-pressure environment while maintaining exceptional attention to detail and follow-up.Warm, approachable demeanor with a commitment to delivering service excellence.Exceptional verbal and written communication skills, with the ability to engage effectively at all organizational levels.Strong multitasking and prioritization skills to meet deadlines and deliver results. Benefits We are pleased to offer our full-time associates a comprehensive and competitive benefits package designed to support your health, well-being, and financial future.Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance401(k) Retirement Plan with employer matching contributionsPaid holidaysPaid vacationPaid sick leave (provided in accordance with applicable law)Employee assistance program (EAP)Educational opportunities / Tuition reimbursementPaid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable lawFor Employees Based in Washington: 8 paid holidays per yearUp to 20 days of paid vacation per year, based on classification and length of servicePaid Sick & Safe Time accrues at 1 hour for every 30 hours worked, with up to 72 hours of unused time carried over from one anniversary year to the next.For Employees Based in Colorado:8 paid holidays per year; employees working in the City of Denver receive 64 hours of designated holiday time per calendar yearUp to 20 days of paid vacation per year, based on classification and length of service6 days or 48 hours of Paid Sick Leave per year, accrued at 1 hour for every 30 hours worked.For Employees Based in California:8 paid holidays per yearUp to 20 days of paid vacation per year, based on classification and length of service, capped at 1.5x annual accrual rate; non-supervisory employees working in the City of Los Angeles accrue up to 22 days of Compensated Time Off, based on length of service capped at 192 hours of combined PST and CTO.Paid Sick Time accrues at 1 hour for every 30 hours worked, unused time is carried over from one anniversary year to the next up to a maximum of 80 hours; employees working in the City of Los Angeles are provided 40 hours of Paid Sick Time annually on their anniversary, unused time is not carried over from one anniversary year to the next.Please note that certain benefits described above for associates in Washington, Colorado, and California may vary for associates covered by a Collective Bargaining Agreement (“CBA”). For such associates, eligibility for and the terms and conditions of benefits are governed by the applicable CBA and any applicable plan documents and may differ from the benefits described above. In the event of any conflict or inconsistency, the terms of the applicable CBA and governing plan documents will control, as applicable.**The above-referenced benefits do not apply to part-time positions. Posting Date This job opening was posted on 10/13/2026 and will remain open for at least 75 days.Job SummaryRequisition ID: 2026-83947Category: Sales/MarketingJob Location: US-FL-MiamiProperty: E11EVEN Club Hotel & ResidencesPay Class: Full Time