MARKETING CONTENT SPECIALIST

Job Title

Content Developer

Job Description

The primary function of this position is to create, manage, and publish written and visual content for social media, as well as develop all supporting written marketing materials to promote 1 SOFSS marketing initiatives.

Content Development & Execution

- Conceptualize, develop, and publish engaging content across multiple 1 SOFSS mixed media platforms to include social media, monthly magazine publications, calendars, website, email campaigns, and digital TV, and marquee monitors.

- Maintain development of content creation of written publishing projects, including research, interviews, writing, editing, proofreading, production coordination, and distribution of content for social media, website, monthly magazine feature articles, newsletters, advertisements, and briefing presentations.

- Capture and produce high-quality multimedia content using digital cameras, DJI Osmo, and related tools, ensuring readiness for both digital, with some audio integration, and print platforms.

- Ensure all content adheres to AP Stylebook guidelines and maintains the highest standards of accuracy, completeness, clarity, and brand consistency, and compliance to prevent publication errors.

Social Media & Marketing Timelines

- Concept, develop and execute integrated social media campaigns to stay current with digital marketing trends and social media best practices, creating content calendars to boost engagement and visibility of active programs.

- Maintain content forecasting with 3-, 6-, and 12-month content calendars to support proactive marketing planning and event promotion.

- Track data, analyze, and report on metrics and performance data.

Production Coordination & Customer Support

- Prioritize workflow and time management of editing and finalizing publications and materials to meet fast deadlines.

- Coordinates with monthly magazine lead designer and stakeholders to coordinate delivery and turnover of written content.

- Provide friendly and effective support to both internal and external customers. Anticipate needs, verify information, and resolve issues proactively. Ensure customer satisfaction and escalate issues to higher-level supervisors when necessary.

- Provide back-up support for various marketing positions during absences or high workload periods to assist with website content updates, posting event information, and ensuring content accuracy.

Performs other related duties as required.