Senior Brand Manager

Job Description

Job Description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

 

The Senior Brand Manager drives strategic growth and long-term equity for the Boost Mobile brand by translating deep consumer insights into high-performance, full-funnel marketing campaigns. This business owner solves critical growth challenges by navigating a highly competitive, rapidly shifting telecommunications market. By orchestrating seamless cross-functional alignment across multiple creative departments, sales channels, and financial operations, the role ensures sustained commercial health and clear brand differentiation.

 

What Success Looks Like (Objectives):

• Lead the end-to-end execution of national, integrated brand campaigns from creative brief through launch to reinforce the core brand identity
• Manage the brand P&L health, driving customer acquisition and lifetime value (LTV) through classic CPG-style budget discipline and ROI analysis
• Synthesize complex consumer data and competitive intelligence to execute the "Where to Play / How to Win" strategic framework
• Orchestrate seamless cross-functional collaboration across Marketing, Sales, Product, Supply Chain, and Finance to streamline key annual initiatives
• Deploy generative AI tools to accelerate market research, optimize campaign performance data, and scale creative brainstorming processes
• Champion equity-driving initiatives that build long-term brand value and deep consumer relationships, separate from short-term promotions

Skills, Experience and Requirements

Core Skills and Competencies (What you’ll bring):

• Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes
• Analytical rigor and a demonstrated mastery of leveraging complex data sets and financial forecasting for strategic decision-making
• Strong skills in cross-functional orchestration, influence management, and leading team members in a matrixed corporate structure
• An insatiable curiosity, brand pride, and a competitive drive to view operational obstacles as strategic growth opportunities
• AI literacy and application skills, specifically utilizing predictive modeling and marketing AI platforms to anticipate changing consumer trends
• Critical experience directing national creative agency partnerships and managing multi-million dollar marketing budgets

 

Minimum Requirements:

• Minimum Education: Bachelor’s Degree in Marketing, Business, or a related field
• Masters degree or MBA preferred
• Minimum Experience: 6+ years of brand management experience
• Required Technical Skills:  
• Integrated, national campaign development and production lifecycle management
• CPG-level financial management, P&L stewardship, and ROI forecasting
• Proven capability to lead and mentor junior managers while influencing senior executives in a matrixed environment
• Direct leadership of creative agencies and cross-functional teams in a matrixed environment

 

Visa sponsorship not available for this role

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

 

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

 

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

 

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on ziprecruiter.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)