Sales Manager

Sales Manager

Job Category: Sales Requisition Number: SALES005085

Posted: July 1, 2026

Full-Time

Bish's RV Ludington 66 N Dennis Rd Ludington, MI 49431, USA

Job Details

Description

The Sales Manager will be responsible for leading and growing the sales department through continuous improvement and increasing the dealership's market share. Their main objectives will be to coach, mentor, and build a high-performance sales team designed to meet and exceed short- and long-term goals.

Key Objectives:

• Enhance Customer Satisfaction: Ensure a strong customer-centric environment throughout the sales process
• Maximize Profitability: Drive profits through increased sales, gross profit, P&L management, and labor cost control
• Build a High Performing Team: Train, coach, and hold the team accountable for driving high level results
• Employee Development: Foster a culture that promotes employee development and retention
• Manufacturer Relations: Ensure strong relationships with external vendors.
• Budget Management: Drive results and control costs to achieve monthly and yearly projections
• Inventory and Marketing: Create and manage a yearly inventory forecast and marketing strategy to hit key market segments

Responsibilities:

• Drive Sales in the Market: Develop and manage a strategic plan for driving sales through events, community activities, and local marketing campaigns
• Inventory Outlook: Maintain accurate inventory levels to achieve sales goals and accommodate seasonality while evaluating current RV market trends
• Pricing Strategy: Continuously monitor and update pricing to ensure market competitiveness
• Enhance the Customer Experience: Leverage customer feedback for continuous improvement to elevate the customer experience
• Sales Process: Foster a sales environment that adheres to a proven sales process to maximize success
• Achieve Goals: Monitor and analyze KPIs to measure success and adjust strategies as needed
• Budget Strategy: Plan and manage a strategic budget considering seasonality and cost control
• Drive Growth: Foster an environment where learning, growth, and innovation is at the forefront

Competencies and Skills:

• Sales Management Experience: Experience with managing a high-volume and revenue sales environment in the RV, automotive, marine, or power sports industry is strongly preferred
• Inventory Management Experience: Proven success in merchandising, inventory management, shrinkage control, security methods, and understanding consumer buying behaviors
• Adaptability: Proven success in ever-changing environments
• Growth Mindset: Strong ability to take ownership with a vision that aligns with the organization
• Action Planning: Proven success in leading action planning and goal achievement
• Self and Team Management: Excellent leadership and project management skills
• Cross Collaboration: Strong collaboration skills to work effectively with different teams across the organization
• Education: A college degree in a relevant field is a plus for this role

Expected Results:

• Customer Satisfaction: Increased customer satisfaction results
• Cost Control: Achievement of budget projections through cost control and reducing policy expense
• Goal Achievement: Year-over-year increase in sales volume and gross profit
• Marketshare: Increase in local market share through strong sales results and proper management of inventory
• Employee Development: Build a bench of top performing players

Resources:

• A dedicated budget for the sales department
• Access to a cross-functional regional support
• eLearning and management resource center
• Mentorship from senior sales managers

Cultural Fit:

• Demonstrates a customer-centric approach
• Embodies behaviors consistent with the Company's Vision, Mission, and Values
• Committed to continuous improvement and operational excellence

Who We Are:

Bish's RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers, and to creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.

Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee's success is unparalleled.

We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being "Different with a Purpose." Our culture is built upon the foundation of these three core values: Being Genuine, Having Fun, and Driven by Results.

Perks:

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
• 401K with 5% match
• Employee discounts
• Company-paid life insurance
• Gym membership reimbursement
• Opportunities for advancement
• Annual Incentive Trip for Top Performers
• RV Borrowing Program
• Incredible Team Culture

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Bish's RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.