Senior Brand Manager

Job Summary The Senior Brand Manager is responsible for leading the development and execution plans for the assigned brand, as part of the long‑term marketing strategy. The Brand Manager will collaborate cross‑functionally to drive profitable, equity‑building brand growth. Responsibilities and Duties Portfolio Management: Responsible for managing an assigned portfolio to hit revenue and profit targets, including SKU rationalization, mix strategies and profit optimization; develop product portfolio strategy and 3‑Year Innovation Pipeline, exploring areas such as format, packaging, recipe extensions and adjacencies; lead the cross‑functional team in the new product development process; lead the go‑to‑market process for product innovation, including marketing plans, selling tools and forecasting volume and growth expectations. Marketing Strategy & Execution: Develop annual marketing plans for alignment with senior stakeholders; present and defend plans to executive leadership; develop, execute and evaluate marketing programs (advertising and consumer promotions) based on consumer, customer and competitive trends; manage product portfolio budget, including preparing and tracking annual P&L; lead delivery of clear and inspiring annual marketing plans to sales organization; collaborate with customer marketing and sales to define and deliver customer‑specific programs; manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution; prepare and present annual business review for executive leadership; attend sales calls and participate in selling at the customer level; identify research needs and conduct research in collaboration with the Insights Manager. Management & Leadership: Provide business and team leadership in a fast‑paced environment; set individual and team objectives, plan project steps and resources, and manage execution; train and develop direct reports for promotion and individual growth; hire, develop and manage performance of the team; create an inclusive environment that embraces our values and purpose. Minimum Education and Experience MBA degree preferred. 5‑7 years brand management experience. Experience working in a leading Consumer Packaged Goods company. Proven ability to develop and utilize all elements of the marketing mix to drive business in high‑growth environments. Ability to lead multiple projects simultaneously within a fast‑paced environment, with a high degree of independence and resilience. Strong analytical skills in using data to make sound recommendations (e.g., IRI data) and draw actionable conclusions. Proven track record of leading and influencing internal and external partners, including senior stakeholders. Budget management experience. Excellent written communication skills and solid presentation skills. Highly proficient in Microsoft Excel and PowerPoint. Experience working with co‑packing or co‑manufacturing partners. Experience in new product development. Experience working in an international corporate environment, a plus. Other Job Requirements Required to regularly sit. Must be able to work seated or standing for at least 8 hours. Must be able to concentrate for extended periods of time paying close attention to detail. Works in a normal office environment. Required to travel up to 10% of the time. Salary: $147,668–$191,979/year #J-18808-Ljbffr Ghirardelli Chocolate