Senior Manager, Media

Senior Manager, Media

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back. ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network.

About the Role:

We are seeking a visionary Senior Manager, Media to lead our TV, Video and Offline media strategy and execution. This leader will drive strategy, innovation, optimization and revenue while ensuring our voice remains authentic and aligned with our mission. They will manage our agency partners to ensure execution and continuous optimization across platforms and networks that maximize results. This role combines analytical rigor with creative thinking to ensure incremental growth to the ClearChoice business. As patients continue to engage with healthcare content across TV, streaming, and offline channels, you will ensure ClearChoice stays ahead of these trends by building a strong paid media strategy spanning linear TV, CTV/OTT, DOOH, radio, print, and other high‑impact offline placements.

Essential Responsibilities:

• Define, execute and measure the integrated Media strategy across existing and emerging channels to drive growth.
• Build a roadmap that combines strategic vision, measurability and actionable next steps to ensure Clearchoice's deliverability of reach, awareness and direct response.
• Develop and implement the integrated Media strategy with measurable ROI-driven tactics to drive growth across channels (linear TV, CTV/OTT, DOOH, radio etc.)
• Manage agency to ensure planning, buying, flighting and optimizations are being executed to achieve media goals.
• Collaborate with Agency, Media, Marketing, Analytics and Creative teams to ensure cohesive messaging, brand consistency and measurement.
• Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness and strategy effectiveness.
• Present reports and insights to senior leadership, making data-driven recommendations.
• Champion a culture of testing and learning to continuously refine strategies and maximize impact.

Requirements/Qualifications:

• 7+ years of experience in managing Media Marketing, is required.
• Strong experience buying and optimizing DRTV and CTV performance is essential for success in this role.
• Deep experience in leveraging media to drive customer acquisition.
• Experience testing and launching new media channels to scale growth is required.
• Bachelor's degree in Marketing, Communications, Analytics or a related field; Master's degree is a plus.
• Proven track record of driving growth for consumer brands, preferably in a DTC environment that is brand and ROI focused.
• Expertise in platform-specific strategies for linear TV, CTV/OTT, DOOH, radio.
• Hands on Approach to Media with exceptional attention to detail.
• Strong analytical skills with proficiency in media measurement.
• Excellent communication and leadership skills.

• Base Pay Range: $125,000 - $145,000, plus 15% annual bonus (Actual pay may vary based on experience, performance, and qualifications.)
• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
• This position will be based on-site in Chicago, IL.