Director, Consumer & Brand Insights

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.OverviewAt Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning.The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.What You'll DoShape Enterprise StrategySet the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.Lead Consumer-Centric Decision MakingChampion the consumer perspective across the organization, influencing senior leaders to make more informed decisions grounded in deep consumer understanding and market dynamics.Define the Insights AgendaLead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging consumer trends.Drive Business ImpactTranslate complex consumer and market signals into strategic recommendations that influence enterprise priorities and create measurable business outcomes.Partner with Executive LeadershipServe as a trusted advisor to executive and senior leadership teams, providing forward-looking insights that inform investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.Build Organizational CapabilityElevate how consumer insights are understood and utilized across the organization by developing frameworks, tools, reporting, and best practices that make insights actionable and accessible.Anticipate Future OpportunitiesIdentify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation plans.Lead Research ExcellenceOversee research partners, methodologies, and insights platforms to ensure best-in-class practices, data integrity, and effective use of modern and AI-enabled research capabilities.Drive InnovationContinuously evolve how consumer insights are generated, synthesized, and activated to improve business decision-making and create competitive advantage.Develop Talent & CapabilityBuild and develop insights capability across the organization while coaching and mentoring team members and cross-functional partners to increase consumer-centric thinking.What You'll Bring to the Table10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplinesSignificant experience in consumer products, retail, footwear, apparel, or adjacent industriesDemonstrated success influencing senior executives and shaping enterprise-level business decisionsExperience developing and leading insights strategies that drive measurable business impactExperience leading agencies, external research partners, and cross-functional teamsLeadership CapabilitiesStrong strategic thinker with the ability to connect consumer insights to enterprise growth opportunitiesProven ability to influence senior leaders and drive alignment across complex stakeholder groupsAbility to balance long-term strategic thinking with practical business applicationStrong executive communication and storytelling skillsDemonstrated ability to operate effectively in ambiguity and lead through changeTechnical ExpertiseDeep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activationStrong understanding of consumer behavior, brand equity measurement, and competitive intelligenceExperience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)Ability to synthesize multiple data sources into clear business recommendationsThe Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.Title: Director, Consumer & Brand Insights Salary or Pay Range: $165,000 - $175,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.This organization participates in E-Verify.This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.Job Category: Corporate