Senior Director of Brand Marketing

About UsPerk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact. We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from travel and SaaS, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.Visit to learn more. ð Powering Real Work The OpportunityPerk is on a mission to redefine how companies manage travel and expense. But more than that, we’re creating a category that helps businesses eliminate the broken processes, and the complexity that’s been accepted as normal for far too long.We believe the future of work isn’t just about productivity tools. It’s about freedom. Clarity. Simplicity. And real work. That belief drives everything we do, from our product design to our brand expression. And now, we’re looking for a bold brand leader to help bring it to life at scale.This is more than a brand role. It’s a chance to lead the creation of a category, and build a global brand with the stature, swagger, and soul of a consumer icon, while driving growth in one of the most dynamic B2B markets out there.Reporting to the VP of Marketing, you’ll:Shape how the world sees PerkDefine how we show up and embed brand thinking into every touchpoint (internally and externally)Lead the largest brand awareness investment we’ve ever madeLead an incredible group of senior leaders across brand, content, campaigns, and creativePush boundaries, take risks, and make work that makes people feel somethingSet the vision, drive operational excellence, and hold full accountability for the brand marketing budget, performance, and outcomesOperate at the intersection of creativity, commercial impact, and executional rigour, scaling a brand that’s not just known, but lovedWho You AreYou’re a B2B marketer with a B2C soul, who has a deep understanding of the US market. You know how to build trust with business leaders, but you don’t believe business needs to be boring.You’ve led brands at fast-growing companies or worked agency-side with some of the world’s most ambitious brandsYou bring creative stretch and operational discipline to every brief, and you know how to invest in brand at scaleYou’ve owned multi-million-dollar brand budgets, not just spent them, but strategically allocated them across channels, markets, and momentsYou’re obsessed with performance, measuring brand impact, optimising investments, and proving value to the boardroomYou’ve built brands for the US market, and you understand the nuance, tone, pace, and channels that work in this landscapeYou’ve activated partnerships, sponsorships, and influencer programmes that shape culture and drive attentionYou’ve led brand efforts where the ambition matched the scale: new category, global market, high-stakes growthYou thrive in global businesses, balancing consistency with local insight and building cross-functional alignment across regions and time zonesWhy This Role, Why NowWe’re at a pivotal point in our journey. The product is strong, the category is clear, and the appetite to build a standout brand is real across the entire exec team. We’ve got the momentum. We’ve got the investment. Now we need someone who can lead with vision, operate with discipline, and drive results.This isn’t a role for someone who wants to optimise what exists. It’s for someone who wants to create what doesn’t. You’ve scaled brands globally, led large teams, managed eight-figure budgets, and made brand a board-level growth lever.Now you’re ready to do it again. Only bolder.What You’ll Bring15+ years of experience in brand marketing, ideally with a blend of B2B and B2CDeep experience building brands for US markets (required)Comfortable owning and optimising large-scale brand budgetsExperience in brand measurement, reporting, and brand-health trackingExperience working in or with creative agencies is a plusComfortable operating across time zones (our core team is Europe-based)This is your chance to build something iconic. To break the mould. To leave your fingerprints on a brand that challenges convention and lights a fire under an entire industry.This is a senior leadership role, not for someone who’s run a few brand campaigns, but for a brand architect who has scaled a company, built global teams, and made brand a boardroom conversation.Sound like you? We’d love to meet!Compensation:Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $204,000 - $276,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.How We WorkAt Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.Protect Yourself from Recruitment ScamsAll official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to View email address on click.appcast.io, and we will confirm whether it is legitimate.