Sr. Marketing Specialist - Chicago, IL

Job-ID: 5293Category: Sales and Business DevelopmentLocation: Chicago, IL, United StatesWorkplace: ORA_ON_SITESchedule: DayPosted: 2026-10-12Brand: Anywhere LeadsMarket Minimum Salary: 36.06Market Maximum Salary: 40.87EEO Statement: EOE including disability/veteranPlease Note: At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the positionLifecycle Marketing, Senior SpecialistPosition SummaryThe Lifecycle Marketing Senior Specialist is responsible for executing and optimizing email marketing and nurture campaigns that engage consumers, our broker network, partners, and internal audiences throughout their journey. This role will build and deploy email campaigns, manage audience segmentation and contact databases, maintain marketing automation workflows, and analyze performance to drive engagement and conversion.Reporting to the Growth Marketing Manager, this individual will play a key role in bringing lifecycle marketing strategies to life through precise execution, strong project management, and data-driven optimization. The ideal candidate is highly organized, detail-oriented, comfortable working in HubSpot, and passionate about creating seamless customer experiences through marketing automation.Key ResponsibilitiesEmail Marketing & Campaign ExecutionBuild, schedule, test, and deploy email campaigns using established templates and brand standards across multiple audiencesEnsure emails are delivered accurately, on time, and aligned with business objectivesManage campaign calendars and deployment schedulesMarketing Automation & Lifecycle ProgramsBuild and maintain HubSpot workflows and automated nurture programs that support timely, targeted communications across key audiencesCreate and manage landing pages, lead forms, and websites to support campaigns and goalsIdentify opportunities to improve workflow efficiency and automation performanceAudience Segmentation & Database ManagementManage audience lists and segmentation strategies to support targeted communicationsMaintain contact data quality, database hygiene, and CAN-SPAM compliancePartner with internal teams to ensure data accuracy and proper audience targetingReporting & OptimizationMonitor campaign performance and provide regular reporting on key metricsAnalyze email, workflow, and landing page performance to identify optimization opportunitiesConduct A/B testing and recommend improvements based on engagement and conversion dataStay informed on the latest email best practices to maintain deliverability metricsCross-Functional CollaborationCollaborate cross-functionally with business stakeholders to support campaign executionManage multiple projects simultaneously while maintaining attention to detail and meeting deadlinesServe as a marketing automation resource for internal teamsQualificationsRequiredBachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operationsExperience building and executing email marketing campaigns from concept through deploymentExperience managing audience segmentation and contact databasesStrong analytical skills with the ability to interpret campaign performance data and make recommendationsExcellent project management and organizational skillsStrong attention to detail and ability to manage multiple priorities simultaneouslyPreferredHubSpot experience strongly preferredExperience creating and managing workflows, forms, landing pages, contact properties, and reporting dashboards within HubSpotExperience with marketing automation and CRM platformsExperience supporting multiple audiencesExperience in real estate, relocation, financial services, or other relationship-driven industriesDesired Skills & CompetenciesMarketing automation expertiseEmail marketing best practicesAudience segmentationDatabase managementCampaign testing and optimizationAnalytics and reportingProject managementStakeholder communicationProblem solvingAttention to detailTime managementWhat Success Looks LikeWithin the first six months, this individual will have:Successfully launched and managed automated nurture journeys across key audience segmentsBuilt and maintained lifecycle campaigns supporting multiple customer stagesImproved email engagement performance through testing and optimizationEstablished reliable reporting and performance dashboardsStrengthened audience segmentation and database qualityBecome a trusted resource for campaign execution and marketing automation supportAbout the companyOur Leads Group is a dedicated organization within Anywhere focused on delivering high-quality, high-converting leads to Anywhere affiliated brokers and agents across Anywhere’s six residential real estate brands. The Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Anywhere’s owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across Anywhere.Anywhere Real Estate Inc.(NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby's International Realty , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world. At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report. We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:Great Place to WorkForbes World's Best EmployersNewsweek World's Most Trustworthy CompaniesEthisphere World's Most Ethical Companies