Marketing Analyst

About this position Job Summary Responsible for executing trade marketing, brand management, and marketing communication activities that support the company’s commercial growth in the U.S. market. This role manages practical day-to-day actions such as developing trade materials, coordinating promotions with distributors and retailers, creating marketing content, and ensuring consistent brand messaging across digital and physical channels. Key Responsibilities Support the implementation of brand guidelines in the U.S. market by assisting in the adaptation of global materials, maintaining visual identity assets, and tracking basic competitive benchmarks. Develop and deploy communication materials and campaigns—digital, print, and event-related—to strengthen brand presence and commercial messaging. Analyze market, customer, and sales data to produce marketing insights, performance reports, and KPI tracking that support strategic marketing and commercial decisions. Partner with sales, product, operations, and external agencies to coordinate marketing plans, support product launches, and ensure effective execution. Plan and execute communication strategies across digital, social media, trade publications, and industry platforms. Coordinate marketing collateral for trade shows, conventions, customer meetings, and field events. Maintain the marketing calendar and align campaigns with commercial priorities. Requirements Education: Completed Bachelor's degree + Specialization Specialization Area: Related to the field of activity 2–5 years of marketing experience, preferably in consumer goods, building materials, manufacturing, or distribution-driven industries. Benefits Paid Time Off 401(k) Medical, Dental, Vision Coverage Life Insurance (Self and Spouse/Children) STD and LTD Insurance Other benefits Equal Employment Opportunity Tigre USA maintains a continuing policy of non-discrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, disability, veteran status, or any other protected status. This applies to both Tigre USA employees and applicants for employment with the Company. #J-18808-Ljbffr