Director of Sales

A growing consumer products manufacturer is seeking a Director of Sales to lead and expand its retail business. This individual will be responsible for developing and executing the retail sales strategy, strengthening key customer relationships, identifying new business opportunities, and driving profitable revenue growth. The Director will serve as a senior commercial partner to retail customers while collaborating across the organization to support product launches, strategic initiatives, and long-term growth. What We're Looking For Significant experience selling directly to major retail customers within consumer products, CPG, or a related industry. Proven track record of growing existing accounts and developing new retail business. Strong understanding of the retail landscape, customer buying processes, category dynamics, and competitive marketplace. Strategic, relationship-driven sales leader who can build credibility with senior-level customer contacts. Demonstrated ability to develop account strategies, identify growth opportunities, and drive revenue. Strong negotiation, presentation, communication, and executive relationship-management skills. Experience partnering with product development, operations, marketing, supply chain, and other cross-functional teams. Ability to balance long-term sales strategy with hands-on account leadership and execution. Strong organizational skills with the ability to manage multiple customers, initiatives, and priorities. Bachelor's degree in Business, Marketing, or a related field preferred. Ability to travel approximately 25-50%. Key Responsibilities Develop and execute the overall retail sales strategy to drive revenue growth and expand market presence. Own and strengthen relationships with key retail customers, serving as a senior point of contact for strategic opportunities and business needs. Identify, pursue, and secure new retail customers and channels while expanding business within existing accounts. Develop strategic account plans focused on revenue growth, customer penetration, new product opportunities, and long-term partnerships. Lead customer negotiations, presentations, business reviews, and major sales initiatives. Partner with product development and internal teams to identify opportunities for new products and bring customer-driven solutions to market. Collaborate across sales, marketing, operations, supply chain, product development, and project management to ensure successful execution of customer initiatives and product launches. Monitor retail trends, competitive activity, customer needs, and emerging market opportunities to help shape commercial strategy. Provide sales leadership and market insights to senior management, helping influence broader growth and business-development priorities. Represent the organization at industry events, trade shows, customer meetings, and other strategic networking opportunities. Champion a high level of customer service while proactively identifying and resolving issues that could impact key relationships. Establish and monitor sales goals, account growth initiatives, pipeline activity, and other key commercial priorities. Why Join Us? This is an opportunity to take a leadership role within a well-established, growing consumer products manufacturer with a strong reputation for quality, innovation, and customer partnership. The Director of Retail will have significant visibility across the organization and the opportunity to influence retail strategy, expand key customer relationships, develop new business, and make a meaningful impact on the company's continued growth.