Head of Product Marketing

Job Description

About the Company

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Digital Harbor is a software company recognized for developing innovative enterprise products, including first-of-their-kind solutions such as Know Your Customer and Know Your Provider. We are entering a new stage focused on next-generation, AI-powered SaaS products—including Yoodle, Dot, and Byte—with a vision to transform how business users communicate, collaborate, and work across boundaries.

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About the Role

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We are seeking a Head of Growth & Marketing to own customer growth and market adoption for Yoodle, Dot, Byte, and future products. This leader's primary mandate is to make Digital Harbor visible, relevant, and frequently discussed through social media, compelling content, creators, community, and the product experience itself—and convert that attention into measurable user growth.

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This is not a traditional campaign-driven marketing role . We want a highly creative, hands-on builder who can capture attention, develop an authentic brand personality, experiment quickly, and turn cultural moments, customer stories, product demonstrations, and useful content into organic growth. The right leader will build market presence through product-led growth, community, and content rather than relying on large advertising budgets or conventional enterprise marketing playbooks.

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This is a senior leadership role spanning product and growth marketing, brand, community, content, social media, PLG, GTM, customer acquisition, activation, retention, and partnerships. We are intentionally seeking a player-coach with a startup mindset who sets strategy, personally leads high-impact initiatives, stays close to the work, and builds a strong team as the company scales.

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Responsibilities

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Social-First Brand Growth

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• Build Digital Harbor into a recognizable, trusted, and frequently discussed brand through social media, creators, community, and authentic storytelling.
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• Create a distinctive brand personality with the type of loyal following built by companies such as Canva, Figma, Slack, Notion, ClickUp, Miro, Airtable, Calendly, Grammarly, Webflow, Linear, Monday.com, and HubSpot.
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• Lead a high-volume content engine across TikTok, YouTube, Instagram, LinkedIn, and emerging platforms, including short-form video, product demonstrations, educational content, customer stories, and trend-driven creative.
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• Rapidly test formats, messaging, creators, and channels to identify scalable organic growth opportunities.
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• Build creator partnerships, customer advocacy, user-generated content, and communities that amplify Digital Harbor without relying primarily on paid advertising.
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Product-Led User Growth

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• Own customer growth and market adoption through PLG, viral sharing, referrals, and exceptional onboarding experiences.
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• Partner with Product, Design, and Engineering to make the product itself one of Digital Harbor's strongest marketing channels.
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• Optimize acquisition, activation, engagement, retention, referrals, and paid conversion through continuous experimentation and data-driven decision making.
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• Connect social engagement to measurable product adoption and long-term customer growth.
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• Identify emerging consumer and business behavior trends that create new adoption opportunities.
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Go-To-Market, Positioning & Storytelling

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• Own GTM strategy for Yoodle, Dot, Byte, and future products, including launches, positioning, messaging, acquisition, adoption, channels, partnerships, and success metrics.
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• Translate sophisticated AI and collaboration capabilities into simple, memorable stories that immediately communicate customer value.
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• Develop deep audience understanding through customer research, product usage, analytics, and community engagement.
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• Continuously refine messaging based on customer behavior, product evolution, and market feedback.
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• Build a consistent relationship between the Digital Harbor brand and its growing product portfolio.
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Player-Coach Growth Leadership

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• Set overall growth and marketing strategy while personally leading high-impact creative, social, growth, positioning, and experimentation work from product launch through scaled adoption.
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• Build and guide a small, agile team and flexible network of creators, contractors, and partners, adding capabilities as proven growth channels require them.
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• Partner closely with executive leadership, Product, Engineering, Design, Sales, and Customer Success to align product development with customer adoption.
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• Own success metrics including active users, organic traffic, brand awareness, product adoption, community growth, CAC, activation, referral, and marketing-qualified pipeline.
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• Model creativity, speed, accountability, experimentation, learning, and continuous improvement through direct participation in the work.
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Required Qualifications

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Demonstrated impact matters more than previous job titles. We value evidence of user growth, organic growth, adoption, brand building, community, and product outcomes.

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• 10+ years of progressive marketing and growth experience , including senior-most ownership in startup or high-growth environments.
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• Experience growing SaaS products from early traction through significant market adoption , with clear responsibility for product-led growth.
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• Demonstrated success creating recognizable brands through social-first, creator-led, community-driven, and content-centric marketing rather than relying primarily on traditional advertising.
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• Experience building company-wide growth and marketing strategies connecting product vision, customer adoption, revenue growth, and long-term brand equity.
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• Proven ability to partner with executive leadership and influence company strategy, product direction, customer experience, and organizational priorities.
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• Experience leading cross-functional initiatives involving Product, Design, Engineering, Sales, and Customer Success.
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• Demonstrated success as a player-coach —setting strategy, personally executing high-impact work, and guiding a small team without relying on a large organization or layers of management.
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• Strong understanding of PLG, user acquisition, activation, retention, referral, and monetization strategies for modern SaaS businesses.
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• Excellent communication, storytelling, and executive presentation skills with the ability to inspire employees, customers, partners, creators, and investors.
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• Strong analytical judgment and ability to translate customer insights, product data, and market trends into strategic business decisions.
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Preferred Qualifications

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• Experience scaling products to millions of users .
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• Experience marketing AI-powered products, collaboration platforms, workflow automation, or no-code/low-code products .
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• Experience marketing collaborative or productivity products similar to Canva, Figma, Slack, Notion, ClickUp, Miro, Airtable, Calendly, Grammarly, Webflow, Linear, Monday.com, HubSpot, or other highly adopted SaaS platforms.
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• Experience building social media audiences generating millions of organic impressions with measurable business outcomes.
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• Experience marketing both self-service and enterprise SaaS offerings within the same product ecosystem.
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• Experience defining or creating a new software category through brand positioning, community development, and thought leadership.
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What Success Looks Like

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Within the first year, this leader will:

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• Build a scalable demand generation engine that reliably converts attention into product adoption.
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• Position Digital Harbor among the most recognized AI SaaS brands with a distinctive identity that differentiates us from traditional enterprise software competitors.
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• Launch successful GTM initiatives for Yoodle, Dot, Byte, and future products.
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• Grow product adoption and active users through PLG and social-first strategies.
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• Build a high-performing growth and marketing organization operating on a player-coach model with a focused internal team and external creator network.
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• Establish a data-driven experimentation culture measured through active users, organic traffic, brand awareness, adoption, community growth, CAC, activation, referral, and marketing-qualified pipeline.
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• Build strong partnerships across Product, Engineering, Design, Sales, and Customer Success so customer insights influence product innovation and GTM strategy.
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Who Will Thrive Here

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The ideal candidate is an upper-level player-coach with a startup mindset who is equally comfortable shaping strategy, analyzing funnel performance, positioning products, creating or directing social content, and coaching a small team.

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They stay close to customers and the work, move quickly, test ideas, learn from users, and understand that modern SaaS brands are built through product experience, education, community, customer advocacy, and cultural relevance—not advertising alone . They are energized by owning growth from product launch through large-scale adoption.

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Equal Employment Opportunity

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Digital Harbor is an equal opportunity employer. We provide equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.

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