Tasting Room and Hospitality Manager

Job Description:

Tasting Room & Hospitality Manager
O’Brien Estate Winery – Napa, CA Full-Time | Mid-Level | DTC, Tasting Room & Retail

About O’Brien Estate Winery:

O’Brien Estate is a family-owned, estate-grown winery on the west side of Napa Valley, known for handcrafted wines, intimate hospitality, and a deeply personal connection with our guests. Every visit to the estate is a chance to share our story, our vineyards, and our passion for small-lot winemaking.
We’re looking for a leader who thrives in a boutique, high-touch environment — someone who brings warmth, professionalism, and a commitment to creating memorable experiences for every guest. If you love great wine, genuine hospitality, and leading a small, dedicated team, you’ll feel right at home here.

Position Overview

The Tasting Room & Hospitality Manager oversees all daily tasting room operations, leads the hospitality team, drives DTC sales performance, and ensures every guest receives the elevated, personal experience that defines O’Brien Estate. This role is central to our customer journey and brand reputation.
You will manage staff, uphold service standards, support production and fulfillment needs, and help cultivate a welcoming, guest-first culture.

Compensation & Benefits:

Base Salary: $70,000 – $75,000 annually (DOE)
Additional Compensation: Commission, tips, and performance incentives

Full Time Benefits include:
•  Medical, dental, and vision
•  401(k)
•  Employee wine allocation and discounts
•  PTO and sick time
•  Paid holidays

Key Responsibilities:

Management & Leadership:
•  Create and manage weekly staff schedules.
•  Lead the team in achieving tasting room sales goals, wine club conversions, and exceptional guest satisfaction.
•  Ensure all hospitality operations reflect O’Brien Estate’s intimate, estate-driven brand experience.
•  Train and mentor associates in tastings, sales, production support, shipping, and daily operations.
•  Manage POS, reservation systems, and cash handling.
•  Oversee guest communication, including calls, emails, confirmations, and follow-up.
•  Conduct weekly and monthly inventory counts, and coordinate and reconcile product movement.
•  Prepare weekly and monthly sales and performance reports.
•  Participate in monthly team meetings and contribute to operational improvements.

Hospitality & Guest Experience:
•  Host and serve guests in our indoor and outdoor tasting spaces, delivering a warm, knowledgeable, and personalized experience.
•  Set up and break down daily tastings, private experiences, and small events.
•  Share compelling stories about O’Brien Estate wines, vineyards, and family history.
•  Anticipate and respond to guest needs with professionalism and care.
•  Maintain retail and tasting room cleanliness, organization, and merchandising.
•  Support wine club outreach, sign-ups, retention, and member communication.
•  Assist with off-site events and industry engagements as needed.

Production & Fulfillment:
•  Pack and ship tasting room, eCommerce, and club orders as needed.
•  Maintain fulfillment accuracy and timely delivery for all customer orders.

Minimum Qualifications:
•  College Degree.
•  Min 2+ years of management experience in retail, hospitality, restaurant, or wine industry service.
•  Basic knowledge of office equipment (phone, computer, cash register, calculator).
•  Ability to use and manage POS reservation systems (e.g., Commerce7, Tock) Microsoft Office, and Google Suite.
•  Must be 21 years of age or older.
•  Ability to lift and carry 40 lbs.
•  RBS and Food Handling certification (provided by employer).

Skills & Capabilities:
•  Strong customer service and sales aptitude.
•  Ability to work independently and collaboratively.
•  Initiative, sound judgment, and resilience in a fast-paced environment.
•  Excellent verbal and written communication skills.
•  High attention to detail and accuracy.
•  Energetic, positive, and team-oriented mindset.

Additional Information:
Location: Napa, CA Type of Work: Full-Time Job Category: DTC, Tasting Room & Retail Job Level: Mid-Level

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