Associate Marketing Manager

Job Description : Title: Associate Manager, B2B Business Development - Storyful Intelligence Location: Midtown Manhattan Hybrid: In-office three days per week Salary: $75,000–$95,000 plus bonus About Storyful Storyful, a News Corp company, is a global leader in social media intelligence, insight, and news verification. We help brands, agencies, media organizations, and communications leaders understand and navigate an increasingly complex digital information environment. About Storyful Intelligence Storyful Intelligence partners with global brands, agencies, and organizations to deliver strategic intelligence rooted in social and digital media analysis. Combining technology, social intelligence, and human expertise, we help clients understand the narratives, reputation risks, misinformation, stakeholder dynamics, and online conversations shaping public perception and influence. Our work sits at the intersection of communications, strategy, research, and digital intelligence. About the Role We are seeking a commercially-driven and intellectually curious Associate Manager of B2B Business Development to support the continued growth of Storyful Intelligence. This role is ideal for someone who enjoys connecting business development with strategic thinking and insight-led conversations. You will help identify growth opportunities, support outreach and prospect development, contribute to commercial storytelling and presentations, and work closely with strategists and analysts to bring Storyful’s capabilities to market. You will engage with communications, marketing, research, and corporate reputation leaders across brands and agencies, helping organizations better understand the digital narratives and risks shaping their industries. This is an opportunity to join a collaborative and fast-evolving business operating at the intersection of reputation, media intelligence, AI, misinformation, and strategic communications. Responsibilities Commercial Growth & Prospect Development Support new business development efforts across brand, agency, and corporate communications sectors Identify and research prospective client opportunities across key industries and emerging market areas Develop strategic outreach approaches tailored to prospective client needs and market dynamics Help manage and nurture lead pipelines using Salesforce, HubSpot, or equivalent CRM platforms Support prospect meetings, follow-ups, and next-step coordination across the sales process Contribute to commercial reporting, pipeline tracking, and revenue updates Market Intelligence & Commercial Storytelling Collaborate with strategists and analysts to identify relevant insights, trends, and case studies for client outreach Help develop capabilities presentations, prospect materials, and thought leadership content Use AI-enabled research and intelligence tools to support prospecting, account research, and industry analysis Stay informed on developments across communications, media, reputation, AI, and digital platforms Relationship Building & Industry Engagement Support Storyful’s presence at industry events, conferences, and networking opportunities Build relationships with prospective clients and industry stakeholders Contribute to a collaborative and growth-oriented commercial culture across the Intelligence business You Have 4+ years of experience in business development, client strategy, insights, communications, media intelligence, SaaS, consulting, or related commercial environments Experience supporting lead generation, outreach, account development, or consultative sales processes Familiarity with CRM and sales enablement platforms such as Salesforce or HubSpot Strong written and verbal communication skills, including presentation development Intellectual curiosity and interest in communications, digital media, online narratives, reputation, and emerging technologies Ability to synthesize information and think critically about client and market challenges Comfortable working in a fast-moving, collaborative environment with evolving priorities The willingness to work in our Midtown Manhattan office 3 days each week Experience working with communications, marketing, research, media, or insights-oriented clients is a plus Familiarity with AI tools and digital research workflows is a plus #LI-HYBRID Why Join Storyful? Work on High-Impact Challenges Help global organizations understand and respond to emerging risks, narratives, and digital conversations shaping reputation and public trust. Growth & Development Join a collaborative team where you will gain exposure to commercial strategy, digital intelligence, client engagement, and emerging industry trends. Dynamic & Mission-Driven Environment Be part of a company operating at the forefront of media, intelligence, verification, and strategic communications in an increasingly complex online landscape. Competitive Compensation Competitive salary, bonus opportunity, and benefits package within a global News Corp organization. Equal Opportunity Employer We are committed to creating an inclusive workplace that values diversity. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, age, disability, national origin, or any other protected characteristic under applicable local laws. Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at View email address on click.appcast.io. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Job Category: Storyful - Intelligence Base Pay Range: $75,000 - $95,000 + Bonus We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees. #J-18808-Ljbffr