Coordinator, Lifecycle Marketing

Job Title: Lifecycle Marketing Coordinator

Location: New York

Company: BritBox International

Reporting to: Senior Manager, Lifecycle Marketing

Contract Type: Full Time

About Us

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select.

BritBox , the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to our audiences. Launched in 2017, we are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

You’ll work on all parts of lifecycle operations, encompassing email, push, pre-roll and more: managing the lifecycle calendar to optimal contact frequency, preparing email templates that hero our shows, segmenting to the right audience, continually applying best practices and suggesting new tests and optimizations to run, and assisting with regular reporting on lifecycle initiatives.

The right person for this role is very comfortable working in a fast-paced environment, able to multi-task and prioritize while maintaining an obsessive level of attention to detail.

S/he should have a strong understanding of direct marketing techniques such as email or push, knowing how to maintain healthy deliverability, what tactics will boost engagement, and an innate desire to deep-dive into everything from lifecycle journey building, to personalization engines to sophisticated user segmentation.

Responsibilities:

• Serve as Lifecycle team’s liaison across teams (Creative, Editorial, etc), owning regular meetings and setting agendas

• Manage the lifecycle calendar for all channels (email marketing, push, pre-roll) for BritBox globally, aligning with local content and marketing priorities

• Own all aspects of email creation: building templates, briefing copy and creative assets, and obtaining feedback and signoff

• Collaborate with cross-functional teams to ensure lifecycle campaigns are aligned, delivered on time, and support business objectives

• Ensure all campaigns are send-ready, checking all links, images, desktop/mobile rendering in major email clients

• Monitor existing lifecycle and transactional emails, ensuring all current information is up-to-date and creating new campaigns as needed

• Monitor and report on lifecycle campaign performance, identifying trends, insights, and optimization opportunities to improve engagement, retention, and conversion

• Support A/B testing and optimization efforts across email, push, and other lifecycle channels

• Maintain an in-depth understanding of customer data within our email platform, including its sources and how to apply it within segmentation and personalization

• Maintain campaign documentation, processes, and best practices to support operational excellence and knowledge sharing

• Live and breathe email best practices, recommending new ideas & functionality for creative and ensuring our lists are always in peak health

• Ensure we adhere to email marketing rules in each region you work on; such as GDPR, CAN-SPAM or CASL

• Maintain a deep understanding of our customer lifecycle, across all platforms, products, and regions, and understand how each influences the customer journey

Skills and Personal Attributes:

• Passionate about British TV and SVOD

• A passion for working in a fast-paced media environment

• Excellent attention to detail

• Process-driven, detail-oriented, and curious self-starter, takes initiative, with the ability to juggle multiple priorities and problem-solve

• Excellent ability to communicate insights to a variety of audiences and formats, presenting findings in a way that is clear, concise and actionable

Knowledge and Experience:

• Bachelor’s degree required

• Experience working in digital and email marketing

• Strong understanding of email fundamentals: opt-in legislation, segmentation, list/data management, conversion KPIs, deliverability, etc.

• Understanding of HTML/CSS principles (direct coding not required)

• Experience with a mid-to-enterprise level email marketing tool preferred, such as Braze, BlueShift, Bronto, Klaviyo, SendGrid, Salesforce etc
  
  Salary Range: up to $65k base salary + competitive benefits + bonus potential

Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.

Our Values

Our BritBox Global Values not only represent our culture but also ensure that we have principles that shape everything we do. Defined by our employees, they are not just words on a page, but the foundation of how we work together, every day.

Our values have been cascaded into specific behaviours, which are embedded into all of our people processes, including hiring, onboarding, performance evaluation and feedback.

We are proud of our values and seek to hire people who resonate with them

This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.