General Manager

General Manager — Lead a Thriving Club. Uncapped Upside. Build a Legacy.

Emerald City Athletics | Greater Seattle Area

We're Not a Gym. We're a Movement.

Emerald City Athletics exists to bring health, hope, and transformation to the greater Seattle area — strengthening the stagnant and inspiring the indifferent. We lead our members to holistic health by helping them achieve real, lasting results — and unlike most of the industry, we don't stop at handing them a key fob. We guide every member through a proven system until the results actually show up.

We're scaling to 22 clubs across the greater Seattle area , and that growth is built on one thing — leaders. Not managers with a title, but operators who can sell, build a team, and deliver results. This is one of the most important seats we'll fill this year.

The Role — and the Honest Version of It

This is a General Manager seat running one of our clubs: full ownership of the sales, the team, the member experience, and the numbers.

Here's the honest part most companies won't tell you. We won't hand you the keys on day one and walk away. Over your first three to six months, you'll learn the ECA Way from the ground up — our systems, our standard, our numbers — directly from senior leadership who have built these clubs themselves. When you take full ownership, you'll be set up to win, not left to guess. If you've ever wanted to be developed by people who have actually done the job, that opportunity is rare — and it's here.

Sales Isn't Part of the Job. It Is the Job.

Read this part twice, because it's the one that filters everyone. An ECA General Manager leads from the front — and that means selling. You'll personally prospect, tour, and close, and you'll coach a team to do the same.

We are not looking for an operator who manages from behind a desk. We're looking for a leader who can still outsell the room. B2C sales experience is 100% required — the kind where your income depended on your ability to close, handle objections, and move someone from "I'm not sure" to "I'm in." If you can't sell a membership yourself, you can't lead a team that does.

What You'll Own

Own the Number — Carry and hit 100% of club quota. The results start and stop with you.

Sell From the Front — Personally prospect, tour, and close. You set the standard your team follows by hitting it yourself.

Build & Develop the Team — Recruit, train, and develop your people. A leader's team is a direct reflection of their leadership.

Run the Business — Manage the stock report, payroll control, and profitability with a true owner's mindset.

Deliver the ECA Way — Ensure the consistent execution of the 7 Habits and our service systems, every day, at every touchpoint.

By the end, you'll own the three responsibilities every ECA GM is accountable for: hitting 100% of quota, building a high-performing team, and ensuring the consistent execution of the 7 Habits.

What You'll Earn

Our General Managers have an on-target earning potential of $100,000–$150,000+ per year — a blend of base salary, commission on your personal production, and profit sharing on your club's performance. That's OTE, not a guaranteed base: the top of that range is earned by selling and running a profitable club, not handed out.

Starting compensation is competitive and based on your experience — and for the right proven closer, we'll pay a premium to bring you in. From there, the harder you sell and the better your club performs, the more you make.

This Takes an Owner's Mindset

Let's be clear about what this job asks. It's not a clock-in, clock-out role, and we won't pretend it is. A GM owns the outcome — you do what the club needs to hit the number, and some weeks that means being here on a weekend or a sixth day. You're not punching a timecard; you're running a business, and as a GM you're paid off your club's profits. The people who win here don't count hours — they count results.

Who We're Looking For

✅ A Proven B2C Sales Closer — 100% Required — Several years in B2C sales where your income depended on your results. This is non-negotiable. You know how to build rapport, uncover need, handle objections, and ask for the order.

✅ A Real Leader — You've managed people and owned a team's number, not just your own. You develop people and hold a standard.

✅ Coachable — Confident enough to lead, humble enough to learn our system the ECA way before you put your own stamp on it.

✅ Optimistically Obsessed — You operate with belief and execution at the same time. You don't wait to feel motivated; you perform the common, uncommonly well, every single day.

✅ A Believer With a Heart for People — You genuinely believe in what fitness does for a life, and you love helping people transform — members and teammates alike. You take ownership as a victor, never a victim.

What You'll Get

✔ Performance-Based Pay With Uncapped Upside — Earn on what you produce and what your club delivers. The ceiling is yours to set.

✔ Direct Mentorship From Leadership — Learn the system from people who have built these clubs. You won't be left to figure it out.

✔ Full Benefits Package — Medical, dental, and vision insurance (eligible after 60 days).

✔ 401(k) Retirement Plan

✔ Complimentary Membership — For you, plus one additional family membership.

✔ A Real Growth Path — ECA promotes from within and is expanding fast. Prove you can lead a club, and bigger opportunities follow.

This Is the Standard. This Is the Opportunity.

We don't build this company on what people could be. We build it on what gets done, how consistently, and whether it meets the standard. If you're a proven closer who can lead, and you want to be developed by people who've done it before you run your own club — we want to meet you.

Ready to lead? Apply now.