Director, Product Strategy Life

divh2Director Of Product Strategy, Life Insurance/h2pThe Director of Product Strategy, Life is the senior strategic individual contributor (IC) responsible for the product vision, market strategy, and business alignment for the Life Insurance line of business. This role owns the strategic product agenda for term life, whole life, universal life, indexed products, and annuities partnering closely with GPMs, Sales VPs, the VP of Sales Enablement, Marketing, and carrier technology teams to ensure the Life Insurance LOB receives the product investment and go-to-market execution it needs to grow. Unlike a GPM, this role does not manage Product Managers directly; it influences through deep domain expertise, technology partnership with carriers and distribution partners, and strategic collaboration with GPMs and Sales leadership./ppIndividual Contributor Note: This is a senior individual contributor (IC) role. The Director of Product Strategy does not manage Product Managers directly. Influence is exercised through domain expertise, carrier and platform technology partnership, collaborative leadership with GPMs, and strategic alignment with the VP of Product, Sales VPs, and VP of Sales Enablement./ppKey Responsibilities/pulliAccountable for defining, maintaining, and communicating the multi-year product strategy and vision for the Life Insurance line of business, including term, whole life, universal life, IUL, and annuity products./liliOwn the Life Insurance product narrative ensuring a clear, compelling, and differentiated product story for carriers, distribution partners, agents, and consumers./liliDevelop and maintain an ongoing understanding of Life Insurance market dynamics, carrier product innovation, competitive positioning, and regulatory environment to inform roadmap priorities./liliTranslate LOB business goals (revenue growth, agent adoption, carrier expansion) into clear product investment priorities, partnering with GPMs to incorporate them into roadmaps and OKRs./li/ulpCarrier Technology Partnerships/pulliServe as the senior product point of contact for Life Insurance carrier technology partnerships representing Integritys product capabilities, integration roadmap, and platform strategy in technology-focused carrier conversations./liliPartner with carrier technology teams to identify, define, and prioritize integration opportunities, data exchange requirements, and platform co-development that improve agent and advisor workflows./liliWork collaboratively with GPMs to translate carrier technology requirements and integration commitments into clearly scoped product roadmap items./liliMaintain awareness of carrier platform developments, API capabilities, and integration roadmaps across the Life Insurance carrier landscape to inform product strategy./liliNote: Carrier business relationship management, contract negotiations, and distribution partnership development are owned by the dedicated Carrier Relations function within Sales./li/ulpCross-Functional Collaboration and Roadmap Influence/pulliPartner with GPMs across the product organization to ensure Life Insurance business requirements are clearly defined, prioritized, and incorporated into product roadmaps and OKRs./liliCollaborate with Product Managers, Marketing, and Design to create and maintain CX journey maps and CX personas specific to Life Insurance agents, consumers, and distribution partners./liliServe as the senior LOB voice in cross-functional planning sessions, ensuring Life Insurance priorities are visible and advocated for across the product organization./liliProvide GPM partners with ongoing LOB market context competitive intelligence, regulatory changes, and business performance data to inform product decisions./li/ulpMarket Intelligence and Competitive Insight/pulliLead comprehensive Life Insurance market research, including carrier landscape analysis, competitive product positioning, agent experience benchmarking, and regulatory change tracking./liliSynthesize market and competitive intelligence into actionable product strategy recommendations for the VP of Product and GPM partners./liliMaintain awareness of state-by-state regulatory changes, carrier product filings, and distribution channel shifts that affect Life Insurance product strategy./liliRepresent Life Insurance product strategy at industry events, carrier technology forums, NAIFA conferences, and distribution partner meetings./li/ulpGo-To-Market and Sales Enablement (Shared with Sales VPs and VP of Sales Enablement)/pulliCollaborate with Sales VPs, the VP of Sales Enablement, and Marketing to contribute Life Insurance product expertise to GTM plans including input on product launch strategy, agent-facing rollout sequencing, and feature prioritization for sales impact./liliPartner with the VP of Sales Enablement to develop and refine Life Insurance sales enablement content, agent training materials, and competitive positioning providing domain expertise while Sales VPs and the VP of Sales Enablement own field delivery and rollout./liliWork with Product Managers and Marketing to contribute to feature release plans, including review and input on Life Insurance messaging and marketing assets./liliSupport Sales VP-led enterprise conversations by providing product expertise and executive-level product representation where needed./li/ulpEducation/pulliBachelors degree in Business, Finance, Economics, Computer Science, or a related field required./liliMasters degree (MBA or equivalent) preferred./li/ulpExperience/pulli812+ years of combined experience in product management, product strategy, or a business role within Life Insurance, Health Insurance, Wealth Services, or a closely related financial services industry ideally in a technology-forward environment./liliDemonstrated experience bridging business domain expertise and technology product strategy, including translating industry-specific business needs into clear product investment priorities./liliProven track record of partnering with GPMs and cross-functional product teams to influence roadmap priorities through domain expertise rather than direct management authority./liliExperience working collaboratively with Sales VPs, VP of Sales Enablement, and go-to-market teams to develop and execute product launch, rollout, and sales enablement strategies./liliExperience representing products and business strategy with senior internal and external stakeholders, including technology partnership conversations with carriers or distribution partners./liliExperience attending and presenting at industry events, carrier technology forums, and distribution partner meetings./liliDeep knowledge of Life Insurance products term, whole life, universal life, IUL, annuities and the BGA/IMO distribution model, ideally gained in a technology-enabled environment./liliExperience working with or within Life Insurance carrier technology teams, platform integrations, or distribution technology partnerships./liliFamiliarity with Life Insurance agent workflows, quoting platforms, e-application tools, and the technology ecosystem supporting Life distribution./li/ulpKnowledge, Skills, and Abilities (KSAs)/ppKnowledge/pulliProduct management best practices, frameworks, and the distinction between IC product strategy and GPM-led product delivery in a modern, empowered product organization./liliGo-to-market planning, product launches, and lifecycle marketing concepts as they apply to financial services distribution./liliCustomer experience (CX) principles, journey mapping, and persona development for agent, advisor, and consumer audiences./liliMarket analysis, competitive intelligence, and research methodologies for financial services products and technology platforms./liliLife Insurance product types, carrier structures, underwriting concepts, and distribution models (BGA, IMO, career agency, direct) as they relate to technology product strategy./liliState-by-state Life Insurance regulatory environment and the impact of regulatory change on product and platform strategy./liliLife Insurance carrier technology ecosystems APIs, integration patterns, data exchange standards, and platform capabilities relevant to product development./liliSVPG empowered product team model and the distinction between IC product strategy and GPM-led product delivery./li/ulpSkills/pulliStrategic thinking with the ability to translate business vision and market insights into clear product strategy and actionable roadmap influence./liliExceptional communication and storytelling skills, tailored for carrier technology partners, distribution leadership, Sales VPs, VP of Sales Enablement, and executive audiences./liliCross-functional influence without direct authority ability to align GPMs, Product Managers, Sales, and Marketing around shared LOB priorities./liliData-informed decision-making and comfort balancing qualitative market insights with quantitative product performance data./liliRelationship management skills for carrier technology partnership contexts and key internal stakeholder alignment./li/ulpAbilities/pulliAbility to own and advance a line-of-business product strategy independently as a senior individual contributor, without direct management authority./liliAbility to advocate for the LOBs users, customers, carriers, and distribution partners while balancing business and technical constraints./liliAbility to lead through ambiguity and drive strategic alignment across a complex, multi-stakeholder financial services environment./liliAbility to represent the product and business strategy credibly with carriers, technology partners, and executive leadership./liliAbility to serve as the senior product subject-matter expert for the LOB in executive briefings, investor conversations, and cross-functional planning./li/ul/div