Demand Generation Manager

Demand Generation Manager

This role sits at the intersection of performance marketing, client strategy, and revenue impact within a fast-scaling agency environment. You will own end-to-end demand generation programs across multiple client accounts, with a strong focus on Meta advertising, lead generation, and appointment-based funnels. The position blends hands-on campaign execution with strategic client leadership, making you both the primary operator and trusted advisor. You will be responsible for driving measurable outcomes such as qualified appointments, cost efficiency, and pipeline contribution. Working closely with senior operations leadership, you will help refine systems, improve performance, and scale what works across accounts. This is a high-ownership role suited for someone who thrives in fast-paced, results-driven environments.

Accountabilities

In this role, you will manage full-cycle demand generation activities across client accounts while ensuring consistent performance, strong communication, and measurable business outcomes. You will act as both strategist and executor, directly influencing client success and retention.

• Own a portfolio of client accounts and serve as the primary point of contact for performance, strategy, and execution
• Run recurring client meetings, present insights, and align on optimization strategies and next steps
• Build, launch, and optimize Meta ad campaigns focused on lead generation and appointment setting
• Manage budgets, targeting strategies, creative testing, and performance optimization to meet cost-per-acquisition goals
• Write ad copy and campaign messaging, including hooks, angles, and video sales letter scripts
• Oversee tracking setups, conversion events, and integrations with tools such as Calendly and automation platforms
• Monitor performance daily, diagnose issues, and implement corrective actions to improve results
• Collaborate with internal and client teams to ensure smooth execution and continuous improvement

Requirements

This role requires a strong background in performance marketing and client-facing execution, with the ability to manage complexity across multiple accounts while maintaining strong attention to detail and results.

• 5+ years of experience in paid media, with a strong focus on Meta advertising and lead generation campaigns
• Proven experience managing multiple client accounts and driving measurable performance outcomes
• Strong copywriting skills with the ability to develop compelling ad creative and scripts
• Hands-on experience with conversion tracking, pixels, and basic marketing automation tools
• Ability to analyze campaign data and translate insights into clear optimization strategies
• Strong client communication skills with the ability to explain performance in a simple, actionable way
• High ownership mindset with the ability to troubleshoot and resolve issues independently
• Experience in high-intent, appointment-based funnels is strongly preferred

Benefits

• Paid Time Off (vacation, sick leave, and public holidays)
• Training and professional development opportunities
• Remote work flexibility
• Flexible schedule
• Performance-based bonus opportunities