Digital Content Specialist

Category/Area of Expertise: Communications Job Requisition: 547304 Address: USA-NC-Salisbury-2110 Executive Drive Store Code: FL Internal Communications (2761384) At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.

PRIMARY PURPOSE

The purpose of this role is to create, manage and distribute content created across Food Lion's internal digital communications channels, including the company intranet (Leo), digital signage network (e-boards) and email system. In addition, this role collaborates with AV resources to run the technology for large company meetings delivered virtually. This role contributes significantly to the work of the communications department by generating and delivering content that educates, engages and inspires associates across multiple channels. The role will generate metrics reports on a weekly, monthly and yearly basis with the objective of tracking performance and delivering strategy recommendations to team members. This role will support timely dissemination of information to associates via video communications tools, digital and email channels, and collaborating with multiple stakeholders.

DUTIES AND RESPONSIBILITIES

Create content for digital signage network, and schedule written and video content for multiple internal digital channels, including the company intranet, eboards and email. Use PowerPoint, InDesign and photo-editing software to develop compelling visuals and graphics that align with communications and company brand standards. Post and measure weekly intranet poll to educate and engage associates on a variety of topics related to the business. Track and report readership and engagement, providing insights and recommendations to improve communication effectiveness. Propose innovative ways to build and strengthen associate engagement. Partner with client-connected communicators to support execution of strategic communications plans. Maintain editorial calendar to support weekly meetings that review upcoming content and channel placement. Format and distribute company emails, coordinate email testing and approval workflows, ensuring error-free execution. Coordinate distribution timing of emails to prevent conflicting messages or message overload. Maintain distribution lists in collaboration with HR analytics and IT. Use Google Analytics to prepare monthly metrics reports and maintain monthly metrics dashboard to identify trends and opportunities to increase associate engagement. Produce an annual metrics review to assess performance year-over-year. Create and update intranet pages, assisting other teams with keeping their pages active and up-to-date. Partner with IT to diagnose, troubleshoot and remedy technical issues involving the intranet. Update and polish slide content for leadership meetings and business updates that support company initiatives. Monitor Corporate Communications inbox, triaging and responding to e-board and video requests and story ideas, responding and following up as necessary to close the loop.

QUALIFICATIONS

Bachelor's degree in Communications, Journalism, Public Relations, English, Marketing, Graphic Design or related field 3-5 years minimum experience

PREFERRED QUALIFICATIONS

Previous corporate communications or internal communications experience Corporate retail or corporate grocery experience Mastery of AP Style Proficient in Microsoft Outlook, Microsoft Teams, Word, Excel, PowerPoint, Adobe, SharePoint and Zoom Proficient in InDesign and photo-editing software Experience in email distribution clients such as Poppulo, Constant Contact, MailChimp, etc. Experience with Google Analytics and building metrics dashboards

EDUCATION

Bachelor's Degree in Communications, Journalism, Public Relations, Marketing, Graphic Design or related field

EXPERIENCE

3-5 years minimum

SKILLS AND ABILITIES

Strong oral and written communications skills Ability to manage video technology platforms Ability to create visually appealing graphics that drive readership and engagement Ability to learn new software to manage internal communications channels

COMPETENCIES

Detail oriented Service oriented Takes initiative, self-starter Strong writer Creative with an eye for visual design Team player Ability to work well under pressure and able to meet deadlines Ability to problem solve and make decisions Ability to manage multiple projects simultaneously Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law. If you have a disability and require assistance in the application process, please contact our Recruiting Department at View email address on click.appcast.io #J-18808-Ljbffr Food Lion