Manager, Marketing Operations

Manager, Marketing Operations

Manager of Marketing Operations leads a team of marketing analysts and Salesforce Marketing Cloud engineers responsible for the tactical execution of customer communication strategies developed primarily by the Marketing Strategy group. This role serves as the critical bridge between strategy and execution, ensuring that campaigns, programs, and regulatory communications are delivered accurately, on time, and at scale across utility service territories. The Manager oversees the day-to-day operations of the marketing technology stack, drives continuous process improvement, and fosters a high-performing team culture focused on quality, accountability, and customer impact.

Job Duties/Responsibilities:

• Team Leadership & Development: Directly manage a team of marketing analysts and Salesforce Marketing Cloud engineers, providing coaching, performance management, and professional development support.
• Strategy Execution & Campaign Operations: Translate marketing strategies and program briefs received primarily from the Marketing Strategy group into actionable execution plans for the operations team.
• Platform & Data Oversight: Oversee the health, governance, and performance of the Salesforce Marketing Cloud platform across all utility customer segments and operating companies.
• Reporting & Performance Management: Define and track key operational metrics including campaign delivery rates, platform uptime, execution cycle times, and team productivity.

Minimum Requirements:

• Bachelor's degree in business, marketing, or a related field.
• 5+ years of experience in marketing operations, marketing technology, or a related field.
• 2+ years of people management experience with demonstrated ability to lead both technical and analytical team members.

Other Attributes:

• Experience in a regulated utility, energy, or public sector environment.
• Familiarity with utility customer data environments and platforms such as SAP IS-U, Oracle CC&B, or similar CIS/billing systems.
• Exposure to demand-side management, low-income assistance programs, or rate case communications.
• Experience with project management tools such as Jira, Asana, or Smartsheet.
• Salesforce Marketing Cloud certification or demonstrated platform fluency.

An Equal Opportunity Employer, Minority/Female/Disability/Vets. The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws.