Lead Data Analyst

Role Description

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to:

• Uncover meaningful trends
• Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance
• Challenge the team with insights they aren't currently seeing

This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Qualifications

• Expert SQL & Comfortable with Unstructured Complex Data
• Reporting Ownership & Data Literacy
• Performance Marketing Optimization
• Advanced LookML Development (or equivalent in Power BI / Tableau)
• Curiosity & Business Depth

Requirements

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing
• Experience owning reporting end-to-end, from pipeline to dashboard
• Worked with messy, complex, third-party data
• Partnered closely with business teams to uncover meaningful trends and conduct retrospective analyses

Outcomes (Performance Expectations)

• 30 Days in: Actively engaged with stakeholders to audit reporting consumption, identifying discrepancies, redundancies, and inconsistencies.
• 60 Days in: Articulated how assigned verticals make money and improved dashboard standardization while executing on ad hoc requests.
• 90 Days in: Executed dashboard standardization and established working relationships with Yield, Paid Media, and Account Management.
• 6 Months in: Built trust with the business team through education and delivered proactive retrospective analyses.
• Year 1: Became a trusted technical owner for assigned verticals, completing reporting standardization and consistently delivering retrospective analysis.

Competencies

• Analytical Rigor
• Reporting Ownership
• Business Acumen
• Communication
• Proactive Ownership
• Collaboration
• Curiosity & Growth

Benefits

• Base salary set according to market rates for the nearest major metro
• Compensation package includes a base salary, profit-sharing bonus, and competitive benefits
• Future increases based on company and personal performance