Senior Activation Manager (Mensch) Online Marketing

Senior Activation Manager (Mensch) Online Marketing

Düsseldorf, Germany

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our customers, our communities, and our planet. This is where WPP Media comes in: As a global media network of WPP, we unite the best platforms, talents, and partners to create new opportunities for limitless growth in a connected media world.

Das bieten wir dir:

• Work-Life-Balance: With our flexible working hours & remote work, you can shape your daily routine as it suits you. You can also compensate for overtime.
• Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are off.
• Wellbeing first: Health benefits, attractive pension plans, and mental health awareness days put your health at the center.
• Practice makes perfect: Unfold with our diverse training opportunities and take advantage of our internal career programs for your development in the WPP network.
• More than just a job: You can look forward to unforgettable events, employee discounts, and other highlights like the job ticket, wellhub, or the job bike.
• Be yourself: Everyone is welcome here - diversity and equal opportunities are close to our hearts.

Das bewegst du:

As a Senior Activation Manager (Mensch) Online Marketing, you are responsible for the setup and execution of digital campaigns with various ad servers (Campaign Manager 360 and Adform).

• Team-Kollaboration: You work closely with the planning, consulting, and investment management colleagues as well as the teams for SEA, Social, and Programmatic.
• Technische Abläufe: You ensure optimal technical campaign processes between external media marketers, ad servers, and third-party providers like Nielsen, IAS, and DoubleVerify.
• Kreativ-Koordination: You coordinate the coordination with creative agencies for the production of the planned advertising materials.
• Reporting & Learnings: Based on defined KPIs, you create campaign reports, derive reliable learnings, and develop long-term optimization measures from them.
• Performance-Management & Reporting: You continuously analyze the performance, optimize for increased campaign effectiveness, and control the pacing to achieve the booked delivery.
• Beratung & Empfehlungen: You advise our customer teams confidently on campaign optimization and develop independent, well-founded action recommendations.

Das zeichnet dich aus:

• Ausbildung & Qualifikation: You have a completed degree (preferably in STEM/BWL/VWL) or a comparable qualification.
• Berufserfahrung: At least 2 years of experience in the online area as an Ad-/Campaign Manager are part of your profile; you are well-versed in relevant online KPIs and their optimization.
• Adtech & Reporting: You have reporting experience with Sizmek, DCM, or Adform and know third-party providers like Nielsen, DoubleVerify, and IAS for viewability and brand safety.
• Technische Grundlagen: Basic knowledge of HTML and CSS helps you in assessing and troubleshooting technical set-ups.
• Tool-Skills & Analytik: You combine very good Office-365 skills (especially Excel, PowerPoint, Outlook) with high numerical affinity and analytical understanding.
• Sprachkenntnisse: You have very good German language skills in both speaking and writing.

Furthermore, you are #teamoriented #communicative #reliable

If you find this job exciting, we explicitly encourage you to apply, even if you cannot provide every qualification listed above.

Arbeiten bei WPP Media:

As WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the benefits of the global network of WPP Media and WPP to develop and learn at the forefront of marketing and advertising. We live diversity and togetherness through numerous employee resource groups and regular internal events - for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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