Sr. Director, Product Management - Firefly Video Studio (San Francisco)

The Opportunity

Adobe is building Firefly Studio, a flagship AI‑first studio for video creation and production. Firefly Video is an end‑to‑end environment where creators, teams, and enterprises generate, edit, and produce video using the full power of Adobe’s AI capabilities alongside professional‑grade creative tools.

Firefly Video supports video clip creation, full timeline‑based editing, team collaboration, complex project management, and seamless integration with Adobe’s flagship products. It is designed to serve everyone from next‑generation AI filmmakers to enterprise and professional film studios.

We are seeking a Senior Director of Product Management to lead Firefly Video. You will own the product vision, strategy, and roadmap for Adobe’s AI video offering and serve as the product leader across a large, matrixed organization spanning engineering, AI research, design, user research, product marketing, and go‑to‑market teams.

What you’ll do

• Define and own the long‑term product vision for Firefly Video Studio as an AI‑first, end‑to‑end video creation environment.

• Lead the product roadmap by identifying high‑impact opportunities, prioritizing features, defining success metrics, and supporting end‑to‑end delivery.

• Build powerful workflows that span AI image generation, video clips, and full timeline‑based editing.

• Partner closely with engineering, AI research, design, user research, and platform teams to deliver a cohesive and scalable studio experience.

• Enable seamless collaboration across teams, supporting shared projects, versioning, review, and complex production workflows.

• Integrate Adobe’s AI capabilities and flagship product strengths into a unified, intuitive video studio experience.

• Ensure creators can move smoothly from generative exploration to precise, deterministic control as projects mature.

• Drive rapid iteration through prototyping, experimentation, and close engagement with creators and professional users.

• Shape Firefly Video Studio’s role within Adobe’s broader Creative Cloud and AI platform strategy.

• Share the product vision inside and outside Adobe, incorporating feedback from creators, enterprise customers, and partners to guide product direction.

• Build, lead, and mentor a high‑performing team of product managers, setting a high bar for product craft, clarity, and execution.

What you’ll need to succeed

• 10 or more years of product management experience, including leadership of 0‑to‑1 products.

• Proven experience building video creation, editing, or production tools used by creators or professional teams.

• A deep understanding of AI video generation workflows, AI models, and advanced film‑making techniques is a plus.

• Experience delivering products that support both individual creators and collaborative, enterprise‑scale workflows.

• Experience leading product in a matrixed organization and influencing across engineering, design, research, and go‑to‑market teams.

• Strong product judgment across both exploratory, AI‑driven experiences and precise, professional‑grade workflows.

• Demonstrated ability to take ambiguous product spaces and turn them into cohesive, shipped platforms.

• A builder’s mindset, comfortable with ambiguity, fast iteration, and learning through shipping.

• Strong communication skills and ability to align senior leaders and cross‑functional partners around a clear product narrative.

• Experience with AI‑powered creative tools, media workflows, or studio production systems is a strong plus.

• Bachelor’s degree required. Advanced degree or equivalent experience preferred.

Equal Employment Opportunity Statement: Adobe is an equal‑opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Expected Pay Range: $190,400 – $397,250 annually (U.S.)