Senior Product Marketing Lead

Develop joint value propositions, partner narratives, and integrated messaging frameworks for Salesforce products and strategic partner platforms Create thought leadership content, including blogs, technical articles, and social-ready assets Coordinate internal SME reviews and partner approvals to publish content on schedule Own the joint customer story pipeline, secure customer approvals, and produce story slides, blogs, video scripts, and PR placements Develop and execute integrated co-marketing campaigns with digital, demand generation, and social teams Ideate developer-focused community campaigns, AMAs, and paid media extensions tied to product launches and key moments Drive Salesforce and partner presence at flagship events by developing content, sourcing and preparing customer speakers, and producing event materials Own quarterly co-marketing planning with AWS and Google marketing stakeholders Build visual plans and present them to leadership Track and report metrics tied to pipeline, consumption, and content performance Coordinate Salesforce Product Marketing, Corporate Communications, Brand, Digital, and partner-side marketing teams Manage co-marketing budget submissions and vendor statements of work Requirements 8-10 years of experience in product marketing, partner marketing, field marketing, integrated campaigns, or go-to-market roles Ideally, B2B SaaS or cloud technology background Experience working with or within hyperscaler or cloud partner ecosystems (AWS, Google Cloud, Microsoft Azure, or equivalent) Strong content creation skills, including messaging frameworks, sales plays, customer narratives, thought leadership blogs, and event/webinar content Ability to translate complex technical co-integrations into clear, differentiated, customer-relevant value propositions Data-driven marketing skills, including setting, tracking, and reporting on metrics tied to pipeline and consumption goals Experience aligning with global peers, partner counterparts, field sales, and executive stakeholders Outstanding organizational skills and ability to balance multiple high-priority workstreams against tight deadlines Comfortable presenting to audiences of all sizes, including executive briefings and partner QBRs Comfortable moving between strategy and detailed tactical delivery Familiarity with Salesforce products and the Agentforce / AI ecosystem is preferred Experience marketing in or around AI, LLMs, or agentic technology is highly desirable Comfort working in external partner-facing channels and co-developing content alongside partner marketing teams Understanding of AWS Marketplace procurement motions and/or Google Cloud go-to-market models Core Competencies Demonstrates expertise in developing integrated marketing strategies and content creation for Salesforce products and partner platforms, with a strong focus on data-driven metrics and stakeholder alignment. Proven ability to manage co-marketing campaigns and deliver compelling narratives that resonate with B2B audiences. Highest-signal resume keywords Product Marketing Partner Marketing Content Creation Data-Driven Marketing B2B SaaS Experience Hard Skills Integrated Campaigns Messaging Frameworks Customer Narratives Thought Leadership Blogs Event/Webinar Content Metrics Tracking Salesforce Products Familiarity AI Marketing Cloud Technology Co-Marketing Strategy Soft Skills Outstanding Organizational Skills Presentation Skills Ability to Balance Multiple Workstreams Industry Keywords B2B SaaS Cloud Technology Hyperscaler Ecosystems Go-To-Market Models Tools & Technologies Salesforce AWS Google Cloud Microsoft Azure Agentforce AI Ecosystem #J-18808-Ljbffr Jobtailor