Staff Product Manager, Activation

Staff Product Manager, Activation

As Staff Product Manager, Activation at Linktree, you will own one of the most important moments in our customer journey: helping new users get set up, understand Linktree's value, and reach their first meaningful outcome as quickly as possible. Linktree serves a massive global audience of creators, entrepreneurs, businesses, artists, publishers, and brands. Your work will shape how millions of new users move from sign-up to setup, from setup to sharing, and from sharing to seeing real audience engagement, growth, and monetization value. This is a senior, high-impact product leadership role for someone who thinks in funnels, learns through experimentation, and can turn complex behavioral data into simple, high-converting product experiences. You will partner closely with Engineering, Design, Data, Lifecycle, Marketing, Revenue, and executive leadership to define what activation means at Linktree and build the systems that make it happen at scale.

What You Will Own

• Own Linktree's activation strategy across the early customer journey, from sign-up and account creation through setup, first publish, first share, first audience engagement, and repeat usage.
• Define the activation model for Linktree, including the key milestones, aha moments, leading indicators, and segment-specific paths that predict long-term retention and monetization.
• Build and continuously improve onboarding, setup, templates, recommendations, empty states, nudges, lifecycle touchpoints, and in-product guidance that help users reach value faster.
• Develop a high-velocity experimentation roadmap focused on improving setup completion, time to value, early engagement, D7/D30 retention, and downstream conversion.
• Lead deep funnel analysis to identify where users drop off, why they get stuck, and which interventions will create the highest impact.
• Partner with Data to ensure the activation funnel is well-instrumented, measurable, and understood across the company.
• Translate qualitative insight and behavioral data into sharp product hypotheses, clear priorities, and testable product bets.
• Work cross-functionally with Marketing, Lifecycle, Revenue, and Brand to ensure the journey from acquisition message to in-product experience feels cohesive and intentional.
• Communicate strategy, tradeoffs, experiment results, and business impact clearly to senior leadership and executive audiences.
• Raise the bar for growth product craft at Linktree by bringing strong experimentation discipline, funnel thinking, and customer empathy into the product organization.

What We Are Looking For

• 8+ years of product management experience, with significant experience in growth, activation, onboarding, product-led growth, lifecycle, or funnel optimization.
• Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve product funnel with meaningful user volume.
• A track record of improving activation, onboarding completion, retention, conversion, or time to value through product-led experimentation.
• Strong analytical depth: you are fluent in funnel analysis, cohort analysis, segmentation, experimentation design, and metric definition.
• Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar.
• Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders.
• Strong product judgment: you know when to optimize, when to rethink the journey, and when a small product change can unlock a much larger behavior shift.
• Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences.
• Comfort operating in ambiguity, creating clarity across teams, and influencing without direct authority.
• A strong customer instinct and curiosity about how creators, businesses, and brands use digital tools to grow their presence, audience, and income.

How You Work

• You are deeply data-driven, but not data-blind. You use numbers to find the problem, user research to understand it, and experimentation to learn what works.
• You love funnels. You naturally break journeys into stages, identify the conversion points that matter, and build a clear point of view on which moments deserve the team's attention.
• You are a strategic communicator. You can zoom into experiment design with a data scientist, unblock scope with engineers, sharpen a flow with design, and then walk an executive team through the business case with confidence.
• You move quickly, but with discipline. You know how to balance speed, craft, and signal quality so the team is not just shipping more experiments, but learning faster and making better decisions.
• You care about helping users succeed. At Linktree, activation is not just getting someone through a checklist. It is helping them create, share, grow, and see why Linktree belongs at the center of their digital universe.

Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $215,000-$230,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed. P.S. If you don't tick every box in this listing, please don't rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Our Story

We're on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the "link in bio" category — and we're just getting started. From creators, artists, and entrepreneurs to global brands, we're redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 80+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We've teamed up with some of the world's biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers' digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. We're a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we'd love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we're mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we'll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company's success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we're proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender