Marketing Specialist (Senior II)

Partner with Aquent to join a globally recognized technology leader at the forefront of innovation. This company is dedicated to connecting people with information, products, and opportunities, shaping the digital landscape and impacting billions worldwide. Their mission is to organize the world's information and make it universally accessible and useful, fostering a culture of creativity, collaboration, and continuous improvement.
What You'll Do

Collaborate with senior marketing leadership to define project strategies, spearhead initiatives focused on lead generation and customer advocacy, and develop potential sponsored project opportunities.
Deliver innovative virtual and physical experiences in partnership with customer and partner marketing teams.
Review and approve in-depth data analysis and insights to uncover new marketing opportunities and refine audience understanding.
Oversee client management for all media planning across the organization, ensuring strategies are scaled effectively through collaboration with global media teams.
Direct efforts to analyze, track, and report on campaign and project ROI, utilizing predetermined pipeline, revenue, and MQL metrics within customer relationship management (CRM) or other project management systems.
Monitor the effectiveness of each activity, tracking leads generated, deals influenced, deals closed, and cost per lead, while partnering closely with sales leadership to maximize campaign impact.
Approve and oversee the development and implementation of marketing strategies designed to drive business results, including positioning and content development to grow awareness and engagement across social, on-network, and off-network media channels.
Influence and manage external relationships with a diverse range of vendors and venues, including registration agencies, livestream platforms, spatial and audiovisual (AV) planning, activation, merchandise, food and beverage, virtual vendors, mailer gifting, and speaker agents.
Serve as a domain expert and thought leader, pioneering new points of view and standards for advertising, and aligning strategic efforts and priorities across broader marketing initiatives.
Oversee media agency relationships, elevating their output, prioritizing workflow, and leading engagements with the most strategic and high-priority agencies.
Cultivate effective partnerships with stakeholders to ensure that all content and campaigns are high-quality, reflect our authentic voice, and consistently represent the company brand.
Direct the development and implementation of pioneering marketing communications strategies to drive media and public amplification across all marketing channels.
Oversee the creation, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation initiatives, and comprehensive measurement strategies.
Exercise sound judgment and take swift action to uphold core values and codes of conduct, championing psychological safety within the team to encourage diverse perspectives.
Deliver a comprehensive internal and external promotion plan, maximizing awareness and lead generation before, during, and after each project, in collaboration with growth, content, and design teams, utilizing advanced digital tools.
What You Bring

Exceptional communication skills, capable of articulating complex strategies and insights.
Deep expertise in social media strategy, content creation, and measurement.
Proven ability in deal negotiation, securing favorable terms with partners and vendors.
Strong understanding and experience with influencer marketing.
Extensive knowledge of media planning, buying, and execution.
Advanced project management skills, with a track record of delivering complex initiatives on time and within scope.
Experience in media placement strategies and optimization.
Profound understanding of consumer behavior and market dynamics.
Expertise in data analysis and synthesis, translating insights into actionable strategies.
High level of creativity, fostering innovative approaches to marketing challenges.
A growth-oriented mindset, continuously seeking opportunities for expansion and improvement.
Proficiency in Search Engine Optimization (SEO) best practices.

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