Lead Data Specialist

The Lead Data Specialist is the **analytics and reporting owner for Cat OnPoint Marketing Services**, responsible for delivering accurate, scalable, and actionable **marketing performance insights** across digital campaigns, customer journeys, and dealer engagement channels.* Own the **end-to-end analytics and reporting strategy** for Cat OnPoint Marketing Services.* Design, maintain, and enhance **dealer-facing and internal dashboards** focused on campaign performance, customer engagement, and conversion metrics.* Develop **ad hoc dashboards and analyses** to support stakeholder questions, performance reviews, and optimization discussions.* Analyze **campaign performance across channels (email, digital, CRM-driven outreach)**, identifying drivers of engagement, conversion, and ROI.* Utilize **data visualization tools (e.g., Tableau)** to translate complex marketing data into clear, actionable insights.* Act as a **consultative analytics partner** to Dealers, Business Units, and internal teams by explaining campaign results, audience behavior, segmentation performance, and performance drivers.* Identify insights, risks, and opportunities, and provide **data-driven recommendations** to improve campaign effectiveness, targeting strategy, and customer conversion outcomes.* Ensure data accuracy and integrity across multiple data sources; investigate and resolve data discrepancies.* Partner with engineering and platform teams to define **data requirements, specifications, and reporting structures**.* Contribute to data modeling, ETL processes, and reporting enhancements within an agile delivery environment.* Define and support **value realization and ROI measurement**, ensuring alignment with approved business cases.**Value Realization:** Knowledge of value realization methods; ability to plan, execute, monitor and manage business activities and resources to determine and achieve the actual value from a business initiative as estimated in an associated business case.**Communicating Complex Concepts:** Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience.**Agile Development:** Knowledge of agile methodologies and the agile development lifecycle; ability to utilize formal agile methodologies, disciplines, practices and techniques for the delivery of new and enhanced applications.**Cloud Computing:** Knowledge of cloud-based solutions and their applications; ability to design, implement, and manage cloud-based solutions to meet business needs and improve operational efficiency.**Database Design (Physical):** Knowledge of database systems; ability to establish a data model for designing an organization's database that runs effectively and efficiently for better business outcome.**Information Management:** Knowledge of an organization's existing and planned Information Architecture and Information Management (IM) methodology; ability to collect and manage information from different sources, and distribute this information to enhance operational efficiency.**Modeling: Data, Process, Events, Objects:** Knowledge of data, process and events; ability to use tools and techniques for analyzing and documenting logical relationships among data, processes or events.* Bachelor's degree or equivalent experience in Analytics, Data, Information Systems, **Marketing Analytics**, or a related field. Or equivalent working experience* Experience owning **analytics, reporting, and performance measurement for digital marketing programs, campaigns, or customer engagement initiatives**.* Demonstrated experience working with **marketing KPIs** such as conversion rates, engagement metrics, campaign ROI, or customer lifecycle performance.* Working knowledge of **data visualization / BI tools** (e.g., Tableau) with the ability to build dashboards and visualizations.* Proficiency in **SQL** and experience working with large, complex datasets.* Strong ability to **communicate analytical insights** to non-technical audiences.* Experience collaborating with cross-functional technical and business teams.* Experience supporting **dealer-facing or customer-facing marketing analytics**.* Strong familiarity with **digital marketing measurement**, including campaign reporting, attribution concepts, audience segmentation, and customer journey analysis.* Experience partnering with **marketing, CRM, or campaign execution teams** to translate analytics into actionable strategy.* Experience working in **agile delivery environments**.* Experience supporting **value realization, ROI measurement, or business case tracking**.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr Caterpillar Brazil