General Manager
The Baker's Bay Golf and Ocean Club
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This role will be located at one of Discovery Land Company’s locations: Austin Surf Club, set outside of Austin, TX.
Austin Surf Club is seeking a General Manager to join the Club Operations Department.
In this role, you will be part of creating the Discovery Land Company experience for our members and fellow employees. The General Manager ensures that the property owner/members’ experiences exceed their expectations. This individual will report into the Project President and will be responsible for managing all activities and the relationships between its members, guests, employees, management teams, community, and vendors.
As the General Manager, you will play a pivotal role in maintaining the brand and infusing our community with a vibrant vibe. You will be responsible for ensuring seamless coordination and exceptional service across all areas. Your performance will be measured through key performance indicators (KPIs). You will be seen as the “face of the club” and should attend all key events.
To succeed, the General Manager must:
• Have extensive experience launching and managing luxury amenities, luxury resorts, residential communities, or private clubs, with a strong focus on pre-opening and organizational development.
• Demonstrate a proven ability to build and lead senior leadership teams, ensuring each member aligns with DLC’s core values and fosters a culture of excellence.
• Be a proactive leader, actively involved in recruiting, training, and developing staff, while setting a high service standard across all departments.
• Possess excellent project management skills, with the ability to oversee complex development phases, ensuring that the opening and operational phases are aligned with brand standards, scheduled properly, and within budget.
• Have a strong understanding of luxury real estate, high-end hospitality, private club operations, and real estate sales, with the ability to integrate innovation, community engagement, and seamless guest experiences.
• Be an exceptional communicator, able to collaborate effectively with senior management, marketing, and membership teams to grow the brand’s presence and attract a highly selective client base.
Key Responsibilities
Club Operations
• Drive company’s mission, vision and values daily.
• Maintain and uphold brand DNA in all services provided.
• Ensure the smooth day-to-day operations of the club, including facilities maintenance, housekeeping, security, and landscaping.
• Develop and implement operational policies and procedures to maintain a high level of service quality.
Member Relations
• Focus on ensuring a high level of member satisfaction by addressing member concerns, providing exceptional service, and maintaining open communication channels.
• Focus on enhancing the member experience by providing exceptional service and addressing member inquiries and concerns promptly.
• Develop and implement programs and events that cater to the interests and needs of the members.
• Act as a liaison between the club's management and its members, fostering strong member relationships.
• Assist and accommodates all homeowners regarding any preparations and/or concerns.
• Frequent all amenities and venues to assure member satisfaction.
Financial Management
• Assist the VP of Operations / Project President in managing the business of the club, including working closely in areas of financial oversight of the income statement, balance sheet, cash flow, capital budget, project management, and strategic planning.
• Work with VP of Operations / Project President, Accounting and Executive Team to develop and manage the club's budget, ensuring responsible allocation of funds for various club activities, maintenance, and staff salaries.
• Financial Reporting: Provide regular financial reports, detailing revenue, expenses, and financial performance.
Leadership and Management
• Provide strong leadership to the club's staff, fostering a positive and collaborative work environment.
• Oversee and manage department heads and staff, including hiring, training, performance evaluations, and disciplinary actions when necessary.
• Develop and implement effective management strategies to achieve the club's goals and objectives.
• Host daily 15-minute morning standup.
• Draft daily email recap to leadership with summary of highlights.
• Attend / host weekly one-on-ones with direct reports.
• Co-host the weekly leadership meeting.
• Attend weekly Project Executive Committee meetings.
Staff Management
• Hiring and Training: Recruit, hire, and train club staff.
• Oversee day-to-day staff operations, ensuring high standards of service, professionalism, and adherence to club policies.
• Performance Evaluation: Conduct staff performance evaluations, set goals, and implement training programs for improvement.
Marketing and Sales
• Coordinates with the sales and marketing team to promote the club’s services and facilities to prospective owner/members and current members.
Qualifications
• Minimum 10+ years leadership in an established high end luxury environment.
• Proven experience in luxury hospitality operations management.
• A strong background in surfing, Food and Beverage, Member Services, Events and general operations.
• Exceptional leadership skills with the ability to motivate and inspire teams.
• Excellent communication and interpersonal abilities.
• Entrepreneurial mentality with the ability to drive results; adaptable, problem solver, and strategic thinker.
• Strong in performance management and team development.
Education and Certification Qualifications
• A bachelor’s degree, preferably in hospitality management, is desired, along with a hospitality background and/or hospitality experience focusing on high-end luxury.
• A Master of Business Administration degree is preferred.
• In lieu of the degree, substantial private club or hospitality experience will be considered.
• Industry certifications such as CCM, CCE or CAM are encouraged but not required.
Additional Requirements
• Positive attitude, professional demeanor, and exceptional communication and interpersonal skills to deliver service to members, guests, and team members.
• Must be able to work flexible work hours/schedule including evenings, weekends, and holidays. Long hours may be required due to business demands.
• Ability to work in a team environment.
• Ability to stay calm and focused during the busiest of times.
• Ability to read, write, speak, and understand English; additional languages preferred.
• Ability to meet the physical demands of the position including, but not limited to, working indoors and outdoors in all weather conditions, standing, walking, and moving for periods of greater than eight (8) hours, and lifting and carrying items sometimes greater than fifty (50) pounds.
Benefits
• Competitive Pay or Wage Range
• Medical, Dental, and Vision Benefits
• 401k Contribution
• Paid Time Off and Paid Holidays
• Holiday Pay
• Professional development and upward mobility opportunities
• Work-Family Culture
About Us
Austin Surf Club is a groundbreaking collaboration between Discovery Land Company and surfing icon Kelly Slater that is redefining residential living with state-of-the-art wave technology and unparalleled amenities. Positioned as Discovery's flagship private surf club, we strive to create an exceptional surf experience that blends Texas-inspired camaraderie with endless adventure. The club offers various residences and signature amenities, including a Kelly Slater-designed surf basin, an Xtreme Park, sports courts, a brew house, a fishing and SUP lake, a spa, a wellness center, and farm-to-table dining experiences. At Austin Surf, our employees use their personal talent, passion, and resources to meaningfully integrate with diverse communities to provide the highest level of service that contributes to the creation of unforgettable experiences. For more information about our club, please visit:
Discovery Land Company is a U.S.-based real estate developer and operator of private residential club communities and resorts with a world-renowned portfolio of domestic and international properties. The mission of Discovery Land Company is to create one-of-a-kind environments that provide individuals and families the freedom, security, and resources to learn, grow, and play in some of the most beautiful places in the world. For more information about our company, please visit:
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