Online Sales Consultant

Job Description

Job Description

Position Summary

The Online Sales Consultant (OSC) is a professional sales role responsible for converting digital and inbound inquiries into qualified appointments and sales opportunities. This position serves as the first point of contact for prospective homebuyers and plays a critical role in driving revenue through strong lead engagement, follow-up discipline, and customer experience. This position will be hybrid/remote.

Responsibilities

Sales & Lead Conversion

• Manage and convert inbound leads generated from digital marketing, website, phone, chat, and text channels.
• Respond to all new leads within established response-time standards.
• Qualify prospects based on timeline, budget, location, and financing readiness.
• Set, confirm, and manage appointments for onsite sales teams.
• Maintain consistent follow-up and nurturing for long-term prospects.

Customer Experience

• Deliver a high-quality, consultative sales experience aligned with the company’s brand and values.
• Educate prospects on communities, floorplans, pricing, incentives, and the homebuying process.
• Build trust and rapport while guiding prospects toward next steps.

CRM & Sales Execution

• Accurately document all prospect interactions in the CRM (HubSpot or equivalent).
• Execute standardized sales processes, workflows, and communication templates.
• Maintain data integrity, task completion, and pipeline accuracy.

Collaboration & Sales Alignment

• Partner closely with onsite sales teams to ensure smooth appointment handoffs and follow-through.
• Collaborate with Marketing to provide feedback on lead quality and campaign performance.
• Coordinate with Mortgage partners to align prospects with financing solutions when appropriate.

Performance & Accountability

• Meet or exceed individual performance goals tied to bonus compensation, including:
  • Speed-to-lead standards
  • Lead-to-appointment conversion
  • Appointment kept rate
  • Contribution to net sales
• Participate in ongoing training, coaching, and performance reviews.

Qualifications

• 2+ years of inside sales, online sales, or customer engagement experience (homebuilding or real estate preferred).
• Proven success in a salaried sales role with performance-based incentives.
• Strong phone presence and professional written communication skills.
• Experience with CRM systems (HubSpot strongly preferred).
• Highly organized with strong time-management skills.
• Self-directed, results-oriented, and accountable.
• Real estate license required where applicable or willingness to obtain.

Key Competencies

• Sales acumen and consultative selling approach
• Strong follow-up discipline and urgency
• Customer-focused mindset
• Data-driven and tech-enabled
• Collaborative, team-oriented attitude

About Smith Douglas Homes:

New home builder, Smith Douglas is recognized on the Builder Top 100 Rankings by Builder Magazine. With over 40 years of industry experience, our mission is to enhance people’s quality of life, providing our customers with the opportunity to own a quality-built, value-packed new home. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed and affordable home.

We are proud to be a Certified Great Place to Work!

We are an equal employment opportunity employer and a certified Drug Free Workplace.