Talent Acquisition Marketing & Optimization Analyst

Essential Duties and Responsibilities Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants. Develop and deploy integrated marketing campaigns, including crafting strategies, developing audience segments, building email nurtures, and measuring results. Create and implement strategies for building a talent network/talent community. Coordinate and advertise recruiting events. Serve as brand ambassador at various events such as virtual and on-site career fairs or on-campus recruiting events. Generate monthly updates for leadership about upcoming talent acquisition marketing initiatives. Create monthly reports on key talent acquisition marketing metrics. Suggest new ideas to improve candidate experience and engagement. Research marketing and advertising trends in the recruiting industry. Role Focus The Recruitment Marketing Performance & Optimization Associate Specialist Skillbridge trainee will support Maximus recruitment marketing teams by improving performance visibility, data accuracy, and optimization capabilities. The trainee will audit existing tracking and reporting frameworks, analyze campaign performance, validate data accuracy, and recommend improvements. Program Overview Length of Program: 6 months Total Number of Weeks: 24 weeks Program Schedule Week 1-2: Maximus Orientation & Recruitment Marketing Overview – Understand Maximus mission, organizational structure, recruitment marketing goals, stakeholders, and performance measurement approach. Week 3-22: Recruitment Marketing Ecosystem, Data Sources, Tracking – Identify key recruitment marketing platforms, data sources, ATS integrations, tracking concepts, and reporting dependencies. Week 3-22: Audit Methodologies & Frameworks – Learn how to conduct structured audits of tracking, reporting, and campaign measurement systems. Week 3-22: Hands-On Tracking & Reporting Audit – Perform audits of existing UTMs, dashboards, data sources, and campaign setups. Week 3-22: Campaign Performance Analysis – Analyze recruitment marketing campaign performance across channels and platforms. Week 3-22: Attribution & Funnel Analysis – Analyze website performance and candidate journey data to identify optimization opportunities. Week 3-22: Advanced Campaign Optimization – Apply analytical insights to recommend campaign and budget optimization strategies. Week 3-22: Automation & Reporting Enhancements – Assist with improving efficiency of reporting and analytics workflows. Week 3-22: Industry Benchmarks & Best Practices – Research recruitment marketing analytics benchmarks and industry best practices. Week 3-22: Continuous Improvement – Identify and propose improvements. Week 23-24: Wrap-Up & Transition – Final review, documentation, and program evaluation. Minimum Requirements Bachelor’s Degree in related field. Equivalent combination of education and experience considered in lieu of degree. Equal Opportunity Employer Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected characteristics. #J-18808-Ljbffr Maximus