Job (external facing)Media Planner
Starcom Mediavest Group Germany Gmbh
Media Planner
The Media Planner is responsible for designing integrated media strategies across digital and traditional channels, translating business objectives into effective communication plans. This role balances strategic thinking and executional rigor, ensuring optimal channel mix, audience reach, and budget allocation while aligning with performance and brand goals.
Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print)
Define channel roles within the full funnel (awareness, consideration, conversion)
Build audience strategies based on data, insights, and business objectives
Allocate and optimize budgets across channels to maximize performance and efficiency
Translate client business goals into measurable media KPIs and frameworks
Collaborate with activation teams to ensure plans are executed as designed
Analyze campaign performance and provide strategic recommendations for optimization
Ensure consistency and governance across markets in regional or global accounts
Lead planning presentations and articulate rationale behind media decisions
Identify innovation opportunities (new formats, channels, test & learn frameworks)
Cross-channel media planning (Digital + Offline integration)
Audience segmentation and targeting strategy
Budget allocation and optimization modeling
Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI)
Strategic thinking beyond execution
Knowledge of planning tools (e.g., Nielsen, Comscore, DV360)
Ability to interpret data and derive actionable insights
Understanding of media buying principles (not execution-focused but informed)
Stakeholder communication and presentation skills
Adaptability to multi-market / regional structures
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
Starcom Mediavest Group Germany Gmbh$68.4k - $89.6k
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