Account-Based Marketing (ABM)

LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution. Role Overview This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline. Key Responsibilities Demand Generation & Campaign Execution Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting) Develop and manage ABM programs aligned to target accounts and sales priorities Create and optimize multi-touch nurture journeys from first engagement through MQL Pipeline & Performance Ownership Drive consistent delivery of high-quality MQLs Monitor and optimize campaigns based on pipeline creation and conversion Continuously test and improve messaging, landing pages, and audience targeting Paid Media & Digital Optimization Manage and optimize paid campaigns (Google, LinkedIn, programmatic) Improve cost efficiency and conversion performance across channels Data & Insights Use data to refine targeting, segmentation, and campaign strategy Track performance, attribution, and ROI Partner closely with inside sales to provide lead intelligence and campaign insights Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline Qualifications Required 3–5+ years of experience in demand generation, ABM, or lifecycle marketing Experience in B2B or enterprise environments Hands-on experience with HubSpot (or similar marketing automation platforms) Strong understanding of lead lifecycle, funnel metrics, and conversion optimization Ability to work independently and manage multiple campaigns simultaneously Preferred Experience in data center, infrastructure, SaaS, or industrial technology industries Familiarity with Salesforce and attribution tools Experience working closely with inside sales teams What Success Looks Like Increased MQL volume and quality Measurable pipeline growth and improved conversion rates Strong alignment between marketing and sales #J-18808-Ljbffr LiquidStack