Vice President, Marketing

Responsibilities Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale. Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration. Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage. Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts. Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs. Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations. Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale. Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent. Lead the product marketing function, defining market positioning, messaging, and competitive differentiation for Chainalysis's platform across government, financial services, and enterprise segments. Develop and execute go-to-market strategies for new product launches, feature releases, and platform expansions. Own competitive intelligence, ensuring the sales organization is equipped with battlecards, objection handling, and differentiated value propositions. Partner closely with Product to translate technical capabilities into compelling customer-facing narratives that drive pipeline and accelerate sales cycles. Build a world-class sales enablement engine, ensuring field teams have the positioning, content, and tools to win. Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps. Implement a real-time revenue attribution model, providing clear visibility into marketing's contribution to pipeline and closed deals. Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels. Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact. Foster a team culture where people do their best work — create an environment where people do the best work of their careers, with clear development paths and a culture of trust and accountability. Level up the team from tactical execution to strategic thinking, coaching marketers to connect their work directly to business outcomes. Build deep, productive partnerships with parallel teams — especially RevOps, Sales Leadership, Product, and post-sales teams — ensuring marketing is a true strategic partner, not a service function. Attract and retain top talent, building a diverse team that reflects the global markets Chainalysis serves. Requirements 15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results Experience overseeing demand generation and product marketing functions, as well as experience working in support of an Enterprise solutions salesforce Experience leading a field marketing function, inclusive of customer marketing Experience leading a product marketing function, including product positioning, competitive intelligence, GTM strategy, and sales enablement for enterprise B2B SaaS products A track record as a proven people leader who elevates teams, develops future leaders, and builds trust across the organization — someone who develops talent, builds trust, and creates teams that punch above their weight Strong communication and interpersonal skills, with a proven ability to build partnerships across RevOps, Sales, Product, and post-sales leadership Ability to work effectively in a fast-paced and dynamic environment Strategic thinker with the ability to translate strategy into actionable plans #J-18808-Ljbffr