Vice President, Marketing

Vice President, Marketing

The Vice President, Marketing role will be based in our Loveland, Colorado hub office. This position may also be based in our New York City or Fountain Valley, California hub offices, though preference will be given to Colorado. The hiring base salary range for this position is $242,400-$303,000. This position also offers a generous incentive plan. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.

Job Purpose/Overview

The Vice President, Marketing is a senior leadership role responsible for developing and executing comprehensive marketing strategies, including leading product commercialization, commercial marketing, and field marketing, to drive revenue, customer acquisition, retention, and market expansion across North America. This role leads cross-functional teams to align marketing initiatives with business objectives, ensuring customer-centric approaches and maximizing commercial impact. The VP will serve as a key strategic partner to Field Sales, Corporate Accounts, Commercial Operations, Medical, and Customer Success teams to accelerate growth and innovation.

Essential Duties and Responsibilities

Strategic Leadership & Growth Strategy

• Provide direct leadership and management of the Product Commercialization, Commercial Marketing, and Field Marketing, fostering a high-performance culture with clear accountability and development opportunities.
• Develop and execute integrated marketing strategies aligned with company revenue goals and market opportunities.
• Serve as a strategic leadership conduit between Product Commercialization, Field Sales, Corporate Accounts, Commercial Operations, and Customer Success to ensure alignment and execution excellence.
• Define and communicate the North America marketing vision, strategy, and roadmap to internal and external stakeholders.
• Lead market segmentation, competitive analysis, and customer insights to inform product positioning and go-to-market strategies.
• Champion change management initiatives supporting new product launches and strategic business initiatives.

Marketing & Commercialization

• Oversee the end-to-end commercialization process for new products and services, including launch planning, market support, and post-launch evaluation.
• Collaborate with Product Development and Research teams to prioritize product roadmaps based on market needs and competitive landscape.
• Leverage CRM and analytics platforms to optimize marketing campaigns and sales enablement efforts.
• Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.
• Lead the development of marketing materials, sales tools, promotional campaigns, and digital marketing initiatives to drive brand awareness and sales enablement.
• Establish and monitor KPIs to measure marketing effectiveness, customer satisfaction, and revenue impact.

Team Leadership & Collaboration

• Build, lead, and mentor a high-performing marketing team with clear accountability and performance expectations.
• Foster a culture of collaboration, innovation, and continuous improvement across marketing, sales, and customer success teams.
• Partner with sales leadership to ensure marketing programs effectively support sales objectives and customer engagement.
• Facilitate cross-functional communication and alignment to drive seamless execution of marketing and growth initiatives.

Business Development & Stakeholder Engagement

• Identify and develop new business opportunities and strategic partnerships to accelerate growth.
• Act as a spokesperson and leader for marketing initiatives at industry events, trade shows, and sales meetings.
• Communicate effectively with senior leadership, customers, and key stakeholders to build trust and alignment.

Education and Experience

• Bachelor's degree required; Master's degree preferred (MBA or related field).
• Minimum 10+ years of progressive leadership experience in marketing, growth strategy, product commercialization, or related fields.
• Proven track record in leading marketing and growth initiatives in healthcare, diagnostics, or related industries preferred.
• Experience managing geographically dispersed teams and complex projects.
• Strong background in customer-centric marketing, demand marketing, and sales enablement.
• Experience with CRM platforms, marketing analytics, and data-driven decision-making.

Knowledge, Skills and Abilities

Leadership & Influence

• Visionary Leadership: Ability to create and articulate a clear, compelling vision and inspire a marketing team to execute against it, fostering a culture of high-performance and accountability.
• Organizational & Political Acumen: Mastery of navigating a complex, matrixed enterprise. The ability to build consensus, drive cross-functional alignment, and influence outcomes.
• Agency Relationship Management: A proven ability to personally build and cultivate strategic, long-term partnerships with marketing agencies.

Strategic & Marketing Acumen

• Strategic Thinking: The ability to analyze the market, competitive landscape, and internal capabilities to set a winning marketing strategy.
• Marketing Acumen: Exceptional strategic thinking and business acumen with the ability to translate market insights into actionable plans. Adaptability to evolving market trends and business needs.
• Problem Solving: Excels at cutting through complexity to identify core challenges, make recommendations, and translate problems into actionable marketing solutions.

Commercial & Creative Excellence

• High-Stakes Negotiations: Expertise in executing complex, high-value negotiations that result in long-term, win-win agreements.
• Driving Execution & Accountability: A relentless focus on translating strategy into execution, setting clear priorities for the organization, and holding teams accountable for measurable results and operational excellence. Proficiency in marketing technologies, analytics tools, and Microsoft Office Suite. Advanced project management and organizational skills with the ability to manage multiple teams and priorities effectively.
• Creative Acumen & Brand Stewardship: A discerning eye for high-quality creative and a talent for leading teams to develop compelling marketing materials that resonate with target audiences and uphold brand standards.

Travel

• Up to 30-40% travel required within North America for customer engagement, industry events, and team collaboration.

About Antech

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

Benefits

Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.

• Paid Time Off & Holidays
• Medical, Dental, Vision (Multiple Plans Available)
• Basic Life (Company Paid) & Supplemental Life
• Short and Long Term Disability (Company Paid)
• Flexible Spending Accounts/Health Savings Accounts
• Paid Parental Leave
• 401(k) with company match
• Tuition/Continuing Education Reimbursement
• Life Assistance Program
• Pet Care Discounts

Commitment to Equal Employer Opportunities

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at Antech Careers.