Creative Director, Multi-Media, Senior Vice President

Creative Director, Multi-Media

Citi is looking for a senior creative leader to direct the vision, strategy, and output of its in-house multi-media agency, shaping marketing communications that reach millions of customers across physical and digital channels. As Creative Director, Multi-Media at the Senior Vice President level, you will lead a team of Design Leads, Copy Leads, designers, and copywriters, owning the creative direction of high-priority campaigns and ensuring every asset meets brand standards, accessibility requirements, and business objectives. This is a rare opportunity to combine strategic influence with hands-on creative leadership at one of the world's leading global banks.

Responsibilities

• Lead and develop a team of Design Leads, Copy Leads, designers, and copywriters, setting creative direction, driving consistency across multi-media deliverables, and fostering a culture of innovation and continuous improvement.
• Define and execute the creative vision for high-priority marketing campaigns, including custom video, audio advertising, partnership marketing, and creative platform development.
• Oversee the end-to-end marketing communications approval process, ensuring all assets align with brand guidelines, meet regulatory and legal requirements, and reflect Citi's strategic objectives.
• Present creative strategy and campaign impact to senior leadership, translating complex creative decisions into clear, business-relevant narratives.
• Partner with internal stakeholders and external creative agency relationships to align on best practices, evolving brand guidelines, and delivery standards.
• Identify and implement new marketing technologies and process improvements that increase team efficiency and the effectiveness of creative output.
• Champion ADA compliance across all marketing collateral, ensuring every customer, regardless of ability, receives a consistent and accessible experience.
• Evaluate creative risk and uphold governance standards across all marketing activity, maintaining transparency and accountability throughout the team.

Qualifications

• 10 or more years of experience in a creative or marketing leadership role, with a background spanning copy, design, or multi-media production.
• Demonstrated ability to lead multi-disciplinary creative teams, including performance management, hiring, and career development.
• Mastery of Adobe Creative Cloud, with particular depth in After Effects, Premiere Pro, and Audition.
• Solid grounding in design fundamentals, including typography, color theory, and brand adherence, applied with strategic and critical thinking.
• Experience advising on and implementing ADA compliance within marketing and creative contexts.
• Skilled at presenting to and influencing senior stakeholders, with the ability to articulate creative strategy clearly and confidently.
• Prior experience working within an agency environment; in-house agency experience is a plus.
• Familiarity with identifying and onboarding creative talent to expand an agency's capabilities and service offering.
• Excellent organizational skills with the ability to manage multiple priorities and adhere to a structured process calendar.
• Comfortable collaborating across both local and remote team structures.

Education

• Bachelor's degree or equivalent required.
• Master's degree preferred.

Apply now to lead creative strategy at Citi and shape the multi-media experiences that bring our clients' progress to life.