Channel Insights Analyst

Description

The Role

The North America Market Analysis Team (NAMA) is at the pulse of Sales, Service and Marketing (SSM). As the Buick GMC Channel Insights Analyst, you will work collaboratively with the brand's marketing and cross-functional partners across NAMA, Sales Operations, Finance, Communications, and agency teams to deliver insights that inform business decisions. 

In this role, you will be expected to become a subject matter expert on key analytical tools, data sources, automotive industry dynamics, and emerging AI-enabled capabilities. You will provide unbiased consumer and market insights by aggregating multiple data sources, synthesizing findings into clear stories, and translating analysis into actionable recommendations for SSM and leadership. 

The strongest candidate will be someone who can combine rigorous analytics with concise storytelling, operate effectively in a fast paced cross-functional environment, and help the brand modernize its insights capabilities through stronger business intelligence, sharper executive communication, and practical AI adoption. 

What You’ll Do

Provide internal clients with data, strategic insights, and business intelligence to support informed decision making across the brand's marketing teams. 

Conduct competitive analyses and assess the implications of competitive vehicle launches, market dynamics, and segment trends on the brand's performance. 

Track monthly performance of key brand vehicles versus competitors, identify risks and opportunities, and deliver timely, accurate, and insightful monthly analyses to support go-to-market priorities. 

Leverage AI tools such as CoPilot and Glean to streamline monthly reporting, executive summaries, ad hoc requests, and ongoing business intelligence gathering. 

Develop actionable insights decks and strategic assessments on key emerging business topics. 

Support senior leadership with talking points, leadership presentations, and special strategic analyses as needed. 

Build strong cross-functional relationships and integrate the brand's insights into broader NAMA and partner-team workflows and learnings. 

Your Skills & Abilities  (Required Qualifications)

Bachelor's Degree in Business, Economics, Statistics, Marketing, or a related field. 

5+ years of automotive forecasting, market analysis, marketing analytics, or related experience. 

Advanced Excel and PowerPoint skills. 

Strong analytical skills with the ability to define problems, select the right data and tools, and synthesize findings into actionable recommendations. 

Familiarity with AI productivity tools and an interest in applying them to insight development and reporting workflows preferred. 

What Can Give You a Competitive Advantage  (Preferred Qualifications)

A plus: Master's Degree in Business, Economics, Statistics, or a related discipline. 

Client-service orientation and strong partnership mindset. 

Ability to work collaboratively and effectively with cross-functional teams. 

Strong attention to detail and project management skills. 

Intellectual curiosity and a proactive approach to learning new tools and methods. 

Strong commitment to quality and accuracy in analysis and reporting. 

Ability to translate complex analyses into concise leadership communications. 

Excellent oral and written communication skills and highly developed presentation skills. 

Thorough understanding of major automotive and market data sources such as GM EZ Query, JD Power PIN, S&P Mobility (POLK), MTAB, and related business intelligence resources. 

#LI-JT2

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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Non-Discrimination and Equal Employment Opportunities (U.S.)

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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