Digital Marketing Specialist, Social Commerce
$65k - $80kCrocs
Digital Marketing Specialist, Social Commerce
Requisition ID: 15265 Job Location(s): Broomfield, CO, US, 80021 Westwood, MA, US, 02090 Time in Office: Hybrid
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
Crocs is seeking a Digital Marketplace Specialist – Social Commerce to support the North America business, with a primary focus on scaling our Creator affiliate engine and driving performance across TikTok Shop. This role is responsible for executing creator-led commerce strategies, managing agency and creator relationships, and ensuring disciplined pacing against marketing investment and revenue targets. The Specialist will play a critical role in expanding top creator engagement, improving affiliate productivity, and identifying opportunities to accelerate GMV growth.
What You'll Do
- Own execution of Social Commerce campaigns for North America, with a focus on Creator affiliate performance and revenue growth
- Manage TikTok Shop agency (TSP) operations, including creator sourcing, activation, and performance against targets
- Drive Top Creator engagement, including onboarding, relationship management, and activation of high-impact partners
- Monitor and optimize affiliate performance across content output, conversion, and GMV contribution
- Manage marketing spend pacing against targets, ensuring efficient investment and clear visibility into ROI
- Scale creator output and quality through testing, Voice of Creator insights, and targeted contests/incentives
- Stay current on TikTok Shop trends, creator ecosystem dynamics, and competitive activity to inform execution
- Manage multiple priorities with strong execution discipline, timely escalation of risks, and focus on delivering against business targets
What You'll Bring to the Table
- Bachelor's degree in Marketing, Communications, Business, or related field
- At least 2+ years of experience in Influencer Marketing, Affiliate, Social Commerce, or creator-led campaign execution
- Strong understanding of TikTok Shop and Creator affiliate ecosystems, including creator engagement and performance drivers
- Experience managing agencies, creator partnerships, or external vendors in a fast-paced environment
- Comfortable synthesizing business trends and campaign insights to optimize GMV and revenue growth
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Collaborative, proactive, and execution-focused mindset with strong cross-functional communication skills
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Salary or Pay Range: $65,000 - $80,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
Vacancy posted 2 days ago
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