Director of Admissions

BASIS Independent Schools, a subsidiary of Spring Education Group, is a national network of PreK-12 private, secular schools that educate students to the highest international levels. Our twelve campuses, located in some of the most bustling, dynamic metropolitan areas in the country, are part of the BASIS Curriculum Schools global network. We believe in setting a higher standard for students and promoting self-reliance and accountability in a culture where hard work is celebrated, and intellectual pursuits result in extraordinary outcomes.

BASIS Independent McLean is seeking qualified candidates for a Director of Admissions! 

BASIS Independent McLean opened in 2016 and sits on an 11-acre campus located in Tysons Corner in Northern Virginia, with convenient access to Washington, D.C. less than 15 miles away. We have been named the #1 Private K-12 School in Virginia for the last three years by Niche, the #1 Best High School for STEM in Virginia, and rank in the Top 20 Best Private K-12 Schools in the country. This recognition highlights the strength and expertise of our faculty, as well as the high academic standards we set for students. 

What We're Looking For 

As the Director of Admissions, you are responsible for putting into play your love for education and your project management expertise, to support the goals and objectives of the team, in addition to helping connect the school to families that are a strong fit for our acclaimed academic program. 

You embrace the opportunity to expand your skills and truly grow in an entrepreneurial environment. You will drive results through your tireless work ethic and consistently do what is needed, when it is needed -- to enroll mission-appropriate students into our program. 

Your Primary Responsibilities 

• Plan, develop and execute student recruitment strategies to drive application growth and achieve enrollment goals 

• Increase awareness of our school admissions through outreach, which includes building relationships with local companies, organizations, associations, communities, and currently enrolled and new families 

• Participate in or lead family meetings, tours, entrance exam sessions and playdates, information sessions, open houses, and other admissions-related events 

• Direct our Student Ambassador and Shadow Program 

• Coordinate enrollment events from concept to implementation 

• Have the ability to speak with prospective families knowledgeably and confidently about the school's program 

• Support the follow-up with families who are in our admissions pipeline which will include phone calls and e-mails to those on our interest list to build relationships with new families and students, address questions, re-register them for admissions events or connect prospective families with faculty and staff pending on requests 

• Write and send enrollment newsletters, blog posts, and other communication to our interest list 

• Be the go-to-person for managing and executing our CRM; training will be provided 

• Responsible for meeting specific lead and enrollment goals and benchmarks 

Administrative: 

• Building and maintaining a calendar of events for the year and overseeing registration and preparation (logistics, setup, etc.) for admissions events 

• Creating and maintaining outreach list 

• Updating PowerPoint presentations 

• Setting-up and preparing admissions events 

Data Analysis: 

• Evaluating enrollment data with admissions leadership to determine success of marketing efforts and provide analysis that can be translated into enrollment strategies 

Position Qualifications 

Key Competencies: 

• Ability to excel in a fast-paced, entrepreneurial/start-up environment and adapt to changing priorities and needs 

• Big picture thinker capable of proactively thinking of and implementing outside the box for recruitment and outreach strategies 

• Strong understanding of admissions funnel and how to optimally engage at each stage 

• Database maintenance 

• Ability to work independently with diverse constituents while maintaining high professional standards 

• Exemplary organizational skills and attention to detail; ability to establish and manage multiple priorities, creatively problem-solve and to work under pressure 

• Effective oral and written communication 

Minimum Qualifications: 

• Bachelor's degree in a writing or communications focused degree (such as marketing, communications, History, or English) or work experience in a related field such as sales, fundraising, marketing, media planning, advertising, strategic planning 

• Experience within education or a true passion for working within PK-12 education, preferably in admissions 

• Must be comfortable with nontraditional work hours; evenings and some weekends per month are a must 

• Social media experience 

• Microsoft Office (Word, PPT, Excel) skills are absolutely essential 

• Strong work-ethic, must be a self-starter 

• Must be goal oriented and driven to accomplish defined objectives 

• Goal driven 

• Candidates must have the ability to obtain a fingerprint clearance card.

Benefits: 

BASIS Independent Schools offers a comprehensive benefits package which includes: 

• Competitive salary dependent on education and experience. 

• Career growth opportunities focused on continuous learning, mentorship, and professional advancement across our network of schools. 

• Retirement options through which eligible participants may receive a 50% Company match for the first 10% of employee earnings deferred. 

• Three PPO medical plans to choose from, as well as dental and vision insurance. 

• An FSA option that allows for pre-tax dollars to cover medical, dependent care, and transit. 

• Student tuitionremissionfor your children to attend our schools.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively “Company”) is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.