Sales & Events Manager

Job Description

Job Description

Overview

Opportunity: Sales & Events Manager

Manage accounts to achieve guest satisfaction and to solicit past and new business ensuring all revenue goals are achieved or exceeded.

Your Growth Path

Director of Sales - Area Director of Sales or Catering – Regional Director of Sales or Catering

Your Focus

• Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
• Maximize revenue by selling all facets of the hotel to previous, current and potential clients.
• Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
• Manage accounts ensuring pertinent aspects of solicitation and closing are complete and documented.
• Coordinate various departments' participation in servicing accounts.
• Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Articulate and leverage the benefits of the hotel to close sales opportunities.
• Travel locally to conduct outside calls, promote the hotel and review competition.
• Represent the hotel at trade shows.
• Follow sustainability guidelines and practices related to HHM’s EarthView program.
• Perform other duties as requested by management
• Oversee all catering sales, targeted towards existing and new corporate and social markets.
• Drive new events and group business through proactive prospecting and lead generation
• Qualify and convert inquiries from all channels, including CVENT, Marriott, and direct leads
• Lead client engagement through site tours, presentations, and ongoing relationship management
• Negotiate contracts and manage the full RFP process with a focus on profitable outcomes
• Oversee events from initial inquiry through execution and final billing
• Provide clear reporting on pipeline, production, and sales activity
• Develop BEOs, floor plans, and event proposals in partnership with internal teams
• Collaborate closely with Revenue Management to ensure timely, strategic responses
• Manage function space inventory and optimize pricing and utilization
• Coordinate with operations, F&B, and external vendors to deliver seamless events

Your Background and Skills

• Associate’s or Bachelor’s degree in Hospitality or related industry preferred.
• Proven track record in sales required and previous hospitality sales experience preferred.
• 2–3+ years of experience in event, group sales, or catering within hospitality
• Experience in a comparable market preferred
• Strong understanding of event operations, F&B, and space optimization
• Proven ability to manage multiple events and priorities in a fast-paced environment
• Excellent communication, organization, and client-facing skills
• Experience with Fosse, CVENT, Salesforce, and Microsoft Office; Canva a plus
• Flexible schedule with the ability to support events as needed

Work Environment and Context

• Work schedule varies and may include occasionally working on holidays and weekends.
• Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
• Moderate travel between hotel and client’s locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It