Marketing Content Writer

JOB OVERVIEW EPIC Insurance is modernizing how we create and scale content across internal and external communications. Strong copywriting skills are essential for the Marketing Content Writer—you will craft foundational messaging, set quality standards, and create exemplary content that aligns with brand strategy. Why This Role Matters In a trust‑driven industry, strong writing and communication clarity are essential. This role ensures EPIC delivers clear, consistent, and compelling messaging that resonates with internal and external audiences —strengthening our brand and supporting business growth. Success in This Role Looks Like Consistently high-quality, polished content across all channels Clear, engaging messaging that resonates with both internal and external audiences Acceleration of content production and reduction of bottlenecks. Leveraging AI to produce high quality, compliant, on‑brand content. Efficient content development supported by templates and repeatable processes. Outputs that consistently reflect EPIC’s tone and copy standards. LOCATION Hybrid (3 days per week in‑office) is preferred in one of the following offices: Atlanta (Sandy Springs) GA; Chicago IL; or San Ramon, CA. But the hiring team is open to fully remote for well‑qualified candidates with insurance industry experience. WHAT YOU’LL DO Build EPIC's Content Engine Write and produce compelling content across formats, including internal announcements, marketing and sales collateral, intranet content, web copy, social posts, thought leadership, and scripts. Design and implement templates, prompt libraries, and modular messaging components grounded in strong copywriting principles. Develop scalable content workflows that improve efficiency while ensuring quality, consistency, compliance, and brand integrity. Content Governance & Quality Maintain governance frameworks that uphold voice, tone, accuracy, and regulatory standards. Write and refine copy standards, messaging guidelines, and narrative frameworks used by teams and AI tools. Conduct content reviews and provide editorial direction to ensure clarity and consistency at scale. Partner Across the Business Collaborate with Communications, Brand, Marketing, Sales Enablement, and subject matter experts to translate complex ideas into clear, compelling content Provide strategic copywriting support for executive communications, flagship initiatives, and high‑visibility narratives Improve Content Speed & Performance Use copywriting expertise to continuously improve outputs and train models to better reflect EPIC’s brand voice. WHAT YOU’LL BRING Required 5+ years in editorial and writing roles, content strategy or communications. Demonstrated copywriting expertise, with strong command of tone, clarity, narrative structure, and messaging hierarchy. Hands‑on experience with AI content tools, automated content workflows, and structured content systems. Strong understanding of content governance and brand voice. Preferred Experience in regulated industries (insurance, financial services, healthcare). Background in internal/external communications or editorial leadership. COMPENSATION The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data. Benefits Generous Paid Time off Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non‑exempt employees; 12 company‑observed paid holidays; 4 early‑close days Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave Generous employee referral bonus program of $1,500 per hired referral Employee recognition programs for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!) Employee Resource Groups: Women’s Coalition, EPIC Veterans Group Unique benefits such as Pet Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC! EPIC Gives Back – Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation We’re in the top 10 of property/casualty agencies according to “Insurance Journal” EPIC embraces diversity in all its various forms—whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients. Massachusetts G.L.c. 149 section 19B (b) requires the following statement: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr