Sales Manager
Harbor Auto Group
Automotive Sales Manager – Harbor Chevrolet (Long Beach, CA)
Location: Long Beach, California
Schedule: Full-Time
Compensation: Competitive base salary + performance bonuses + benefits
Reports to: General Manager
About Harbor Chevrolet
Harbor Chevrolet is a high-volume, customer-driven Chevrolet dealership serving Long Beach and the surrounding communities for over 30 years. With a culture built on accountability, teamwork, and transparent communication, we focus on delivering an exceptional sales and service experience to every guest.
We are seeking an experienced Automotive Sales Manager to help lead our sales department, elevate team performance, and ensure we continue to be the dealership of choice in Long Beach.
Position Overview
The Sales Manager is responsible for leading the sales team, managing daily operations, and achieving volume, gross, and CSI objectives. This role requires a proven automotive leader with strong California retail experience and the ability to drive consistent, process-focused execution.
Key Responsibilities
Lead, coach, and develop a high-performing sales team
Manage daily sales operations, sales processes, T/O protocol, and deal flow
Partner with the finance team to ensure clean CIT, accurate paperwork, and compliant deal structure
Monitor and drive essential KPIs: closing ratio, PVR, VGP, turn rate, trade win %, OEM sales objectives, and CSI
Maintain inventory standards: aging, mix, merchandising, and dealership presentation
Enforce proper CRM usage (VinSolutions) and ensure follow-up and accountability
Conduct daily one-on-ones, structured training sessions, and weekly team meetings
Ensure full compliance with California DMV, FTC, and dealer regulatory requirements
Support recruitment, hiring, onboarding, and continuous training of sales personnel
Collaborate with marketing and digital teams to optimize lead performance and conversion
Qualifications
3+ years automotive sales management experience required (Sales Manager, GSM, or Desk Manager)
Strong understanding of California automotive retail regulations
Proven track record of achieving volume, gross, and CSI goals
Excellent leadership, coaching, and communication skills
Proficient with CRM systems (VinSolutions preferred) and digital retailing platforms
Strong ability to interpret KPIs, financials, and performance data
High integrity and commitment to providing an exceptional customer experience
Bilingual (English/Spanish) a plus
Compensation & Benefits
Competitive base salary
Performance-based bonuses
Medical, dental, and vision benefits
401(k) with company contribution (if applicable)
Paid vacation & holidays
Demo program (if offered)
Career growth opportunities within the store and dealership group
Why Harbor Chevrolet
At Harbor Chevrolet, you’ll join a leadership team that values accountability, efficiency, continuous improvement, and the pride of serving the greater Long Beach community. We empower our managers with the tools, support, and culture needed to grow a top-performing department.
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