SEO Specialist

Job Description

Job Description

SEO Specialist

Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines.

General Job Description

As an SEO Specialist, you will play a key role in improving and managing our clients’ search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance.

This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected.

SEO Strategy & Execution

Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites.

Technical SEO

Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation.

Keyword Research & Content Optimization

Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized.

SEO Audits

Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes.

Analytics & Reporting

Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations.

Collaboration

Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates.

Local & Multi-Location SEO

Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable.

WordPress SEO

Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization.

SEO Tools & Platforms

Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities.

Trends & Best Practices

Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects.

Responsibilities

Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment.

SEO Tools Proficiency

Experience using tools such as:

• SEMrush or Ahrefs
• Screaming Frog or Sitebulb
• Google Analytics (GA4)
• Google Search Console

Technical SEO Knowledge

Strong understanding of:

• Crawlability and indexing
• Site architecture and internal linking
• Schema markup
• Page speed and Core Web Vitals
• Redirects and canonical tags

Content & Keyword Strategy

Ability to conduct keyword research, analyze competition, and develop optimization strategies that align with search intent.

Communication

Strong ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders.

Problem-Solving

Ability to diagnose ranking issues, traffic drops, or site performance problems and develop practical solutions.

Local to Detroit

Ideal candidates will be local to Detroit, MI, and able to work in-office & hybrid.

What can you expect from us?

• A fair and competitive salary based on your experience and what you bring to our agency
• A great team environment in a fast-paced, non-corporate environment (including work-from-home opportunities)
• 18 days of PTO and paid holidays
• Health, vision, dental, and short-term disability insurance & 401K
• No micro-management — we allow you to grow, learn, and share your opinions and ideas

Requirements

• A minimum of 2 years of agency experience
• 2+ years of experience working professionally in SEO or digital marketing
• Bachelor’s degree in marketing, communications, business, or a related field
• Proven experience improving organic search rankings, traffic, and technical site performance
• Experience working with WordPress or similar CMS platforms
• Strong analytical skills and comfort working with SEO data and reporting
• Excellent written and verbal communication skills with strong attention to detail
• Ability to work independently and as part of a team in a fast-paced environment, managing multiple projects simultaneously
• Logical thinking and problem-solving skills, with the ability to translate data into actionable insights
• Self-motivated, organized, and eager to learn
• Mac proficiency