Senior Manager, Marketing Planning And Strategy - Agency Marketing

Senior Manager, Marketing Planning And Strategy - Agency Marketing

R-2633576

$108,000 - $216,000/yr Regular/ Permanent Position Summary We're looking for a strategic and relationship-driven Senior Manager, Agency Marketing Strategy to lead Walmart Connect's marketing strategy for our agency ecosystem. In this role, you'll own the end-to-end strategy to strengthen agency relationships, build advocacy, and create mutual business value through integrated co-marketing programs. You'll partner with senior leaders across Agency Partnerships, Communications, Events, Content, Training, Product Marketing, and external agencies to develop annual plans, prioritize investments, and execute high-impact programs. Success in this role requires strategic thinking, executive presence, strong cross-functional leadership, and the ability to navigate ambiguity, influence senior stakeholders, and use insights to measure impact and optimize future priorities. About the Team At Walmart Connect, we connect brands to Walmart's 150 million weekly shoppers through meaningful, measurable media experiences. We're redefining retail media by helping advertisers reach customers where it matters most across digital, social, and in-store environments. As Walmart's closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. Within Ads Integrated Marketing, Partner Marketing serves as the strategic bridge between Sales and Marketing, transforming partner priorities and growth opportunities into integrated marketing strategies that accelerate partner adoption, strengthen advocacy, and drive business growth. What you'll do Own the agency co-marketing strategy, developing annual plans aligned to business priorities and Joint Business Plans. Lead integrated programs across events, executive engagements, training, thought leadership, case studies, content, and social channels. Build trusted relationships with senior agency leaders and serve as the primary marketing lead for strategic agency partnerships. Partner across Agency Partnerships, Communications, Events, Creative, Content, Training, Sales, and Product Marketing to drive alignment and execution. Identify opportunities to deepen agency engagement and advocacy. Navigate ambiguity, prioritize investments, and build consensus across senior stakeholders. Measure impact, optimize investments, and develop scalable playbooks and best practices across agency partners. What you'll bring Strategic marketing and business planning expertise, with the ability to translate business priorities into clear, actionable agency marketing strategies. Deep understanding of agency partnerships and the ability to identify opportunities that create mutual business value. Strong executive presence and relationship-building skills with senior internal and external stakeholders. Proven ability to lead cross-functional teams and drive alignment across complex organizations without direct authority. Ability to navigate ambiguity, prioritize competing opportunities, and move initiatives from strategy through execution. Strong business judgment and ability to use insights and performance data to optimize investments and programs. Excellent communication, presentation, and storytelling skills. Minimum Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 10+ years of experience in B2B marketing, partner marketing, agency marketing, integrated marketing, or strategic partnerships. Experience developing and executing strategic marketing programs with measurable business outcomes. Proven ability to influence executive stakeholders and lead cross-functional initiatives. Strong presentation, communication, and storytelling skills. Experience using marketing performance metrics and business insights to inform strategy and optimize programs. Preferred Qualifications MBA. Experience working at a major agency holding company or leading strategic marketing programs with agency partners. Experience within retail media, digital advertising, ad tech, media, or commerce media. Understanding of the retail media ecosystem and the role agencies play in advertiser growth. Familiarity with Joint Business Planning and strategic partnership development. Benefits At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $108,000.00 - $216,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Stock. Primary Location 221 River St, Hoboken, NJ 07030, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Benefits you’ll enjoy Discount Card Get 10% off Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment. Live Better U 100% covered Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams. Ready to grow your career? Walmart Academy offers job‑specific retail training and leadership courses to help Associates reach their career goals. Medical, dental, vision, and wellness programs for you and your family Access mental health resources and assistance programs for life's challenges Training, leadership programs, and clear paths to advance. Imagine a workplace surrounded by innovation. At Walmart's new Home Office in Bentonville, Arkansas, we're redefining what it means to work at a global leader. Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture. With amenities like on-site childcare at our Little Squiggles Children's Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we're creating a space where work-life balance isn't just a goal—it’s a reality. Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities. Whether you're exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you'll experience the perfect blend of small-town charm and big-city amenities. Join us at Walmart and grow your career alongside a community that feels like home. This isn't just a workplace—it’s a destination for leaders eager to make a difference. #J-18808-Ljbffr Walmart Inc.