Marketing Analyst

We are seeking a Marketing Analyst to support the execution, optimization, and analysis of marketing campaigns across multiple business units. This individual will serve as a key liaison between marketing stakeholders and campaign operations, helping deliver targeted email campaigns, manage marketing data, and provide insights into campaign performance.
The ideal candidate will have experience working with Salesforce Pardot (Marketing Cloud Account Engagement), marketing databases, email marketing, lead management, and campaign analytics.
Responsibilities
Partner with business units and marketing stakeholders to gather campaign requirements and define target audiences.
Build, execute, and manage email marketing campaigns using Salesforce Pardot.
Maintain and leverage marketing data repositories to support audience segmentation and campaign targeting.
Collect, organize, and manage lead data from various sources including events, exhibitions, email inquiries, webinars, and other marketing channels.
Create and validate distribution lists for marketing and demand generation campaigns.
Monitor and analyze campaign performance metrics including email opens, click-through rates, engagement, and lead conversion trends.
Provide reporting and recommendations to improve campaign effectiveness and ROI.
Ensure data quality, accuracy, and compliance within marketing systems.
Coordinate with cross-functional teams to successfully execute multiple concurrent marketing initiatives.
Serve as a primary point of contact for campaign-related communication between marketing teams and operational partners.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:


Required Skills & Experience

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
3+ years of experience in marketing operations, campaign management, or marketing analytics.
Hands-on experience with Salesforce Pardot (Marketing Cloud Account Engagement).
Experience managing email marketing campaigns and audience segmentation.
Strong understanding of marketing performance metrics and reporting.
Experience working with CRM and marketing automation platforms.
Advanced Excel and data analysis skills.
Strong communication and stakeholder management abilities.
Ability to manage multiple projects and priorities simultaneously.


Nice to Have Skills & Experience

Experience supporting B2B marketing organizations.
Familiarity with Salesforce CRM.
Experience working with large marketing databases and lead management processes.
Exposure to the legal, professional services, or information services industry.
Background in campaign project management and quality assurance.


Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.